Welcome to The Power Hour

The Profit-Driving Tech Strategy: Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.

Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?

Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care. Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience.

Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?

Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?

Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we’ve got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing.

The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services

Most practices stop at routine eye exams — but what if your practice could unlock new (cash-pay) revenue streams and provide high-value specialty care without feeling like you’re selling to patients?

Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day, without sacrificing quality of care.

AI, sensor-driven diagnostics, and wearable tech aren’t just transforming Silicon Valley — they’re reshaping eye care, and your practice is at the center of it.

Hiring good staff is hard. Keeping them? Even harder. Staff turnover, burnout, and lack of reliability and engagement are part of a challenge that most practices face today: an ever-present staffing puzzle.

Every practice owner understands the cost of making a change, but what about the cost of staying exactly the same?

In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry.

Are you ready to make 2025 your most successful year yet? In this episode of Power Hour, Eugene Shatsman dives into two major topics with industry leaders Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research and Insights.

Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading.

Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.

In this week’s Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn’t just about working harder – it’s about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hidden growth opportunities in your practice.

Referrals, Philanthropy, and Video Marketing: Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide.

Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.

In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.

In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.

Choosing Technology That Works: Maximizing Practice Efficiency with David Keith. Are you tired of technology investments in your practice that ends up collecting dust? Many optometrists know the frustration: the excitement of a new tool quickly fades, leaving equipment and investments underused with resources drained.

In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth.

Recorded live in Las Vegas at Vision Expo West, Eugene and Daniel challenge each other to share impactful tips that you can apply right away to your practice.

Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually – while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care.

Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care.

Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care.

How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving your dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success, based on the experiences of two industry greats – Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your practice and boost patient outcomes.

Optometry has been stepping up to meet the demands of modern healthcare for decades. In this week’s Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession is continuing to evolve and push boundaries.

Are you feeling a squeeze in your practice over the last few months? You’re not alone. Patients are shifting spending habits and doctors are reporting in across the whole industry. The biggest repository of industry data is at the Vision Council and in this episode your host Eugene Shatsman goes behind the scenes to learn what doctors are thinking, how consumers are spending, and what opportunities we have on the horizon.

The Changing Face of Optometry: The optometry industry is at a crossroads, and the future holds both challenges and opportunities. In this episode of Power Hour, Dr. Amir Khoshnevis, the President and Chief Medical Officer at the largest network of private practice optometrists in North America – Vision Source, offers his unique perspective on navigating this complex landscape.

What does it take to grow an optometry practice by 562% in just five years? How do you scale from a single location to three, while maintaining a patient-centered approach?

What’s the secret behind this week’s Power Hour guest, Dr. Brianna Rhue’s, incredible success in enrolling 500 children into her myopia management program with an 80% conversion rate?

The Industry Innovation: In this episode of Power Hour, host Eugene Shatsman is joined by John Walborn and Jeff Poe from Sanitas Advisors, two industry veterans, as they explore the dynamic changes shaping the future of eye care, from groundbreaking technologies to strategic business models that promise to redefine patient care.

In the UK, more than 50% of hearing aids are sold through optometry practices. In the US, the number is almost nothing. Why? And what are industry players – big and small – doing to change that? Find out in our latest Power Hour episode.

Rethink Your Approach to Practice Growth: Dr. Jason Lake Shares Unexpected Insights with Eugene Shatsman

Have you ever thought about how much income your practice might be losing due to mishandled phone calls? Host Eugene Shatsman dives into the nuances of phone call management with Dr. Jeff Lewis – a seasoned optometrist and practice optimizer.

This week’s Power Hour is a story of remarkable growth and impact that few can match. Taking you on a practice growth journey with Jamie Rosin.

Do you want a glance at the future of optometry? In today’s episode – you’ll hear about diagnostic innovations, pharmaceuticals on the horizon, gene therapies, new treatment modalities, AI and more.

If you had the chance to sit down with the CEO or leader of a major retail operation, what burning questions would you ask them? On the latest episode of the Power Hour podcast, host Eugene Shatsman sits down with retail veteran Stephanie Pugliese to unpack her valuable insights for optometrists and business leaders alike.

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