Dr. Jason Lake Shares Unexpected Insights
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How will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry. Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode brings you real-time insights tailored for optometry professionals. 

The first half of this episode focuses on the economic forecast for the next five years, breaking down insights from multi-million-dollar studies to help you prepare for what’s ahead. Eugene and Jason discuss when the next recession is likely to hit and how practices can adapt to minimize disruption. They explore how inflation, which reached record highs in recent years, continues to impact profitability, pricing strategies, and consumer behavior. With upcoming legislation poised to affect tariffs and supply chains, you’ll gain clarity on how these changes could ripple through the optometry industry and what they mean for your practice in both the short and long term. These insights highlight the need for proactive strategies to stay resilient during economic shifts. 

The second half of the episode dives deep into one of the most critical metrics for any practice: cost of goods. Jason explains how small improvements in managing cost of goods can yield significant results for your bottom line, especially in an industry where cost of goods often accounts for up to 30% of revenue. He highlights common mistakes practices make, such as failing to track and analyze spending patterns, and provides actionable strategies to optimize this key metric. For example, reducing cost of goods by just 5% could unlock thousands in additional profit annually. Jason also debunks misconceptions around cost of goods, explaining how practices can maintain quality while cutting costs, even in the face of challenges like tariffs and supply chain disruptions. 

This episode goes both wide and deep, offering a comprehensive look at the economic trends and operational strategies that matter most for optometry practices. Whether you’re concerned about inflation, upcoming legislation, or managing your cost of goods, this episode delivers the insights you need to navigate uncertainty and seize opportunities for growth. 

Key Takeaways

  • Economic Outlook: Gain clarity on the five-year economic forecast, recession timing, and what it means for your practice. 
  • Impact of Legislation: Understand how upcoming policies may affect tariffs, supply chains, and optometry practices. 
  • Inflation Management: Learn strategies to protect profitability as inflation affects pricing and consumer behavior. 
  • Cost of Goods Mastery: Discover common pitfalls and practical tips to manage and optimize your cost of goods. 
  • Actionable Insights: Walk away with strategies you can implement immediately to prepare your practice for the future. 

In This Episode

  • 00:00 Setting the Stage for Economic Insights 
  • 05:30 Key Projections for the Next Five Years 
  • 12:15 How Rising Costs Affect Profitability 
  • 20:00 Legislation and Tariffs: Understanding Policy Changes 
  • 28:45 Cost of Goods Basics 
  • 37:20 Cost Control Strategies 
  • 46:10 Avoiding Errors in Cost Management 
  • 53:30 Preparing Your Practice for 2025 

Contact Information

Connect with Dr. Jason Lake

Dr. Jason Lake is a distinguished optometrist with over 25 years of experience in full-scope optometry. He earned his Doctor of Optometry degree with honors from the Southern College of Optometry in Memphis, Tennessee, in 1998. After the completion of his doctorate, Dr. Lake founded Eyecare Specialties of Missouri, which has since expanded to five offices in the Kansas City area. 

He is recognized for his expertise in managing complex cases of glaucoma, macular degeneration, and contact lens issues. Beyond clinical practice, Dr. Lake is actively involved in optometric education and leadership. He serves on the Board of Trustees of the Missouri Optometric Association and has held the position of General Manager for Opti-Port, where he assists members in achieving their business goals. 

Website: https://www.optiport.com/  
LinkedIn: https://www.linkedin.com/in/jason-lake-od/  

Connect with Eugene Shatsman

Website – https://www.eugeneshatsman.com/

LinkedIn – https://www.linkedin.com/in/eugeneshatsman

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