Most practices stop at routine eye exams — but what if your practice could unlock new (cash-pay) revenue streams and provide high-value specialty care without feeling like you’re selling to patients?
Dr. Jordan Dau started Dau Family Eyecare from scratch, transforming it into a technology-driven, specialty-focused practice that sees 100-150 patients per week and is expanding to a second location. In this episode, recorded live from Vision Expo East in Orlando, Dr. Dau shares how he structures patient interactions to seamlessly integrate specialty services — so they feel like the next natural step, not a sales pitch.
Expanding beyond traditional eye exams is not about selling — it’s about listening. Dr. Dau shares how patient conversations reveal specialty care opportunities and how strategic pre-testing can help patients see the value of advanced treatments before they even step into the exam room.
One of his most surprising success stories? Getting Medicaid patients to opt into self-pay myopia management programs by focusing on education and long-term benefits. His approach proves that when patients understand the value of treatment, cost becomes secondary.
Dr. Dau also breaks down a revolutionary technology that trains the brain to improve vision — a game-changing advancement that enhances contrast sensitivity, boosts visual acuity, and helps patients who previously had no solutions.
Expanding beyond routine eye exams does not require hard selling — it requires educating patients, structuring conversations intentionally, and leveraging technology to highlight what is possible. Whether you are looking to integrate myopia management, dry eye treatment, or advanced vision training, this episode provides you a rundown on how to introduce new services with confidence.
Key Takeaways
- Unlocking New Revenue Through Patient Conversations – Why lifestyle discussions lead to high-value treatments without a sales pitch.
- Pre-Testing as a Specialty Care Gateway – How simple screenings identify patient needs before they even see the doctor.
- How Medicaid Patients Opt into Self-Pay Myopia Management – The surprising approach that makes specialty care accessible to all.
- Revolutionizing Vision with Brain Training Technology – How neural stimulation programs improve vision and create a new revenue stream for optometrists.
- Building a High-Growth Practice Model – Why data, patient education, and the right mindset fuel scalable success.
In This Episode
- 00:00 Live from Vision Expo
- 04:30 From Cold Start to High-Volume Specialty Practice
- 09:15 The Role of Patient Conversations in Unlocking Specialty Care
- 14:20 The Power of Pre-Testing
- 19:05 How Medicaid Patients Choose Self-Pay Myopia Management
- 24:10 The New Technology Changing Eye Care
- 30:00 How to Position Specialty Care as a Natural Next Step
- 36:20 Scaling a Specialty-Focused Practice
Contact Information
Connect with Dr. Jordan Dau
Dr. Jordan Dau is a dedicated optometrist and the founder of Dau Family Eye Care in Saint Johns, Florida. Originally from Lincoln, Nebraska, he earned a Bachelor of Science in Biosystems Engineering from the University of Nebraska–Lincoln in 2011.
Recognizing his passion for eye care, he pursued optometry at the Southern College of Optometry in Memphis, Tennessee, graduating in 2015.
Since establishing Dau Family Eye Care, Dr. Dau has been committed to providing comprehensive and personalized eye care services to the Saint John’s community. His practice emphasizes the integration of advanced technologies to enhance patient outcomes.
In addition to general optometry, Dr. Dau has shown a keen interest in innovative treatments. He has collaborated with RevitalVision to offer neural vision training programs, aiming to improve visual functions in patients who previously had limited options.
LinkedIn: https://www.linkedin.com/in/jordan-dau-27071a87/
Website: https://www.daufamilyeyecare.com/
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Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman