Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we’ve got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing. Whether it’s turning patient conversations into profitable treatments, groundbreaking lens technology, eco-conscious eyewear, or brain-training breakthroughs, this is your chance to tap into what’s next — before your competitors do.
Jean Moody, Vice President from Care Credit kicks off this episode by sharing how patient financing can significantly boost revenue per patient. Practices using Care Credit see an average transaction jump from $350 to $750, demonstrating how patient financing options, such as six-month deferred interest payments, make premium services accessible and attractive which driving higher acceptance rates for treatments like myopia management and dry eye therapies.
Next, Robert Spirito, Head of Marketing and Brent McCardle, Education Specialist from ZEISS highlight their latest breakthroughs in lens technology. From the upcoming Zeiss DuraVision Gold coating, offering unparalleled scratch resistance and cleanability, to revolutionary digital centration systems reducing remakes and elevating patient satisfaction, Zeiss continues to set the industry standard. Backed by nearly two centuries of innovation, their ongoing investment in research ensures practices deliver superior patient experiences.
CMO Michael Schmied and President Hartmut Kraft of Silhouette Optical then share their unique approach to eyewear innovation, emphasizing sustainability and luxury. Celebrating over 60 years as a family-owned brand, Silhouette has revolutionized premium eyewear with their new SPX Green Plus material, reducing CO2 impact by 60% through biocircular materials. They highlight how environmentally conscious design and exceptional product quality resonate deeply with modern, socially conscious patients, enhancing both practice appeal and patient loyalty.
Closing the episode, Yair Yahav, CEO of RevitalVision and Mark Kremer, Co-Founder from Launchpad reveal their groundbreaking home-based vision training technology, which stimulates the visual cortex to significantly enhance patients’ contrast sensitivity and visual acuity. Clinically validated to deliver an average improvement of 2.5 lines on a visual acuity chart, this treatment not only offers life-changing benefits to patients with amblyopia or post-cataract surgery challenges but also introduces practices to an exciting, high-margin revenue stream that doesn’t add extra chair time.
These conversations provide an insider’s perspective on how your practice can leverage these innovations to stand out, enhance patient care, and drive profitability in 2025 and beyond.
This episode is proudly sponsored by:
Key Takeaways
- Boosting Revenue Through Financing: Why strategically using CareCredit can more than double patient spending — raising average ticket values from $350 to $750.
- Lens Technology Innovations: How ZEISS’s groundbreaking lens coatings and digital centration systems significantly enhance patient satisfaction and reduce costly remakes.
- Eco-Conscious Eyewear: Silhouette Optical’s innovative SPX Green Plus material reduces environmental impact by 60%, appealing to a rapidly growing demographic of eco-conscious patients.
- Vision Enhancement Through Neuro-Training: RevitalVision’s brain-training technology improves vision by an average of 2.5 lines on the visual acuity chart, creating new high-margin revenue opportunities without additional chair time.
- Patient-Focused Strategies: Learn how simple shifts in patient interactions and leveraging new technologies can effortlessly introduce specialty services and significantly grow your practice.
In This Episode
- 00:00 Introduction
- 03:00 Increasing Revenue per Patient with CareCredit – Jean Moody
- 23:00 Next-Level Lens Innovations from ZEISS – Robert Spirito & Brent McCardle
- 43:00 Sustainability and Luxury in Eyewear with Silhouette Optical – Hartmut Kraft & Michael Schmied
- 01:00:00 Improving Vision by Training the Brain with RevitalVision – Yair Yahav & Mark Kremer
Contact Information
Connect with Jean Moody
With expertise in sales training and patient financing, she helps optometry practices increase revenue by improving patient access to premium treatments through flexible financing solutions.
Learn More About CareCredit: https://www.carecredit.com/
Jean Moody, Vice President of Care Credit, Linkedin: https://www.linkedin.com/in/jean-moody-chpc-088515b/
Connect with Robert Spirito & Brent McCardle
Robert Spirito and Brent McCardle play key roles at ZEISS, a global leader in optical technology. They explain innovations in lens coatings, digital centration, and precision optics, helping practices enhance patient satisfaction and reduce costly remakes.
Learn More About Zeiss Innovations: https://www.zeiss.com/corporate/en/products-and-solutions.html
Robert Spirito, Head of Marketing, ZEISS, Linkedin: https://www.linkedin.com/in/robertspirito/
Connect with Hartmut Kraft & Michael Schmied
Hartmut Kraft & Michael Schmied lead the brand’s expansion in luxury and sustainable eyewear. Their innovations, like SPX Green Plus, reduce CO₂ impact by 60%, appealing to eco-conscious patients while maintaining Silhouette’s legacy of premium quality.
Visit Silhouette: https://www.silhouette.com/en/home
Michael Schmied, Chief Marketing Officer, Silhouette Optical, LinkedIn: https://www.linkedin.com/in/michael-schmied-925125115/
Hartmut Kraft, President of Silhouette Optical: https://www.linkedin.com/in/hartmutkraft/
Connect with Yair Yahav & Mark Kremer
Their clinically proven programs improve visual acuity and contrast sensitivity without surgery, offering optometrists a high-value specialty service with zero additional chair time.
Learn More About RevitalVision: https://www.revitalvision.com/ Yair Yahav, CEO of RevitalVision, LinkedIn: https://www.linkedin.com/in/yairyahav/
Mark Kremer, Co-Founder of Launchpad, LinkedIn: https://www.linkedin.com/in/mark-k-790ba97/
Connect with Eugene Shatsman
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman