Dr. Jason Lake Shares Unexpected Insights
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Are you ready to make 2025 your most successful year yet? In this episode of Power Hour, Eugene Shatsman dives into two major topics with industry leaders Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research and Insights. Whether you’re curious about the reimagined Vision Expo East 2025 or looking to leverage hot-off-the-press industry data, this episode delivers the tools you need to navigate challenges and seize opportunities in the year ahead.

In this episode, Eugene Shatsman uncovers the transformative changes coming to Vision Expo East 2025, and explains why this year’s event is a must-attend for optometry professionals. Featuring insights from Ashley Mills, CEO of The Vision Council, you’ll learn how the reimagined expo experience will include exclusive networking opportunities, innovative over-the-counter pavilions, and a keynote by Venus Williams that promises to inspire. Whether you’re a first-time attendee or a seasoned professional, this segment will help you decide if Expo is the right investment for your practice in 2025.

The second half of the episode focuses on hot-off-the-press data insights with Alysse Henkel, VP of Research and Insights at The Vision Council. You’ll gain exclusive access to the latest trends in consumer spending, product preferences, and practice performance metrics. Elise explains what 2024 taught us about patient behaviors, including how consumer spending on eyewear is shifting while practice visits are increasing. These insights are essential for understanding the evolving landscape and preparing your practice for success.

Finally, Eugene and his guests break down actionable strategies for 2025. Learn how to adjust your product mix to meet changing consumer demands, boost revenue by improving capture rates, and adapt to behavioral shifts with innovative approaches. The episode emphasizes how small, data-driven changes can lead to significant growth, ensuring your practice thrives in the coming year.

Key Takeaways

  1. Vision Expo East 2025: Learn how the expo’s new format offers unparalleled opportunities to connect and grow.
  2. Data That Matters: The optometry market saw 2.7% growth in 2024, with insights revealing the drivers behind it.
  3. Boost Practice Revenue: Improving capture rates by just 5% could add over $33,000 annually to your bottom line.
  4. Consumer Behavior Shifts: Understand why patients are visiting practices more but spending less on eyewear.
  5. Practical Adjustments: Learn how small, data-driven changes can lead to significant improvements in revenue and efficiency.

    In This Episode

    • 00:00 Introduction 
    • 03:00 Deciding on Vision Expo East 2025 
    • 09:45 Vision Expo Innovations and Trends 
    • 16:30 AI at Vision Expo: Transforming Eye Care 
    • 22:10 Experience Over Transaction: Vision Expo’s New Approach 
    • 30:00 Exclusive Market Insights with Alysse Henkel 
    • 37:50 2024 Data: Growth, Challenges, and Opportunities 
    • 45:20 Capture Rates and Profitability 
    • 53:40 The Road Ahead: Preparing for 2025 

    Contact Information

    Connect with Ashley Mills

    Ashley Mills brings over two decades of experience in trade association management, marketing, and leadership to her role as CEO of The Vision Council, a position she has held since 2016. Ashley’s journey with The Vision Council began in 2003 when she served as Director of Marketing and Shows, and she returned in 2016 as Vice President of Trade Shows & Meetings before assuming her current leadership role.

    As CEO, Ashley has been instrumental in driving initiatives that support the optical industry, including fostering platforms for industry dialogue, spearheading advocacy efforts, and organizing major events like Vision Expo East and West. Her efforts have also included managing comprehensive research programs and leading consumer education campaigns to raise awareness about eye health and vision care.

    Website: https://thevisioncouncil.org/

    LinkedIn: https://www.linkedin.com/in/ashley-a-mills/

    Connect with Alysse Henkel

    Alysse Henkel serves as Vice President of Research and Insights at The Vision Council, where she oversees the inSights Research Program. Her work focuses on providing comprehensive market data and analysis to support optical professionals, enabling them to make informed, data-driven decisions.

    Before joining The Vision Council, Alysse was a Data Fellow with the Strategic Data Project at the Center for Education Policy and Research at Harvard University. In this role, she collaborated with an urban school district to improve data analysis capabilities and enhance data visualization and reporting. She also spent a decade at Goodwill Industries International, leading efforts to redesign the organization’s national data collection and reporting systems, which allowed for a deeper understanding of program outcomes and impact.

    Website: https://thevisioncouncil.org/

    LinkedIn: https://www.linkedin.com/in/alyssehenkel/

     

    Connect with Eugene Shatsman

    Website – https://www.eugeneshatsman.com/

    LinkedIn – https://www.linkedin.com/in/eugeneshatsman

    The Power Practice®️ leverages its billing & coding specialists to bring doctors the Power Audit, a powerful service that aligns their practice with industry standards.

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