The cost of inaction:
Practice growth expert Dr. Jeff Lewis joins Eugene Shatsman for a conversation that flips the script on traditional business advice. Instead of focusing on what actions to take, they uncover the real cost of inaction – the silent financial drain that’s robbing practices of tens, even hundreds of thousands of dollars each year. The cost of inaction
Industry data is clear: patients are becoming more cautious about spending, meaning practices need to work harder to earn their business. At the same time, there’s a massive economic opportunity in the next few years for those willing to invest in themselves. But what happens when a practice remains stuck in its ways? The cost of inaction
Jeff and Eugene run the numbers to reveal the staggering financial losses practices face due to simple inaction. Every decision you delay, every system you neglect, every phone call that goes unanswered? It all adds up. Eugene and Jeff break down the numbers, including how 30% of patient calls go unanswered and how that alone can cost a practice $31,000 per month. Not optimizing your marketing? You could be overspending or underspending in ways that hurt your patient flow. Not investing in training your staff? That could be the single reason your conversion rates are holding you back.
The conversation moves from real financial consequences to practical solutions. They discuss how practices can take massive action in key areas, like improving patient communication, maximizing Google Ads, and coaching staff to turn every patient interaction into a business opportunity. Jeff shares proven strategies to improve conversion rates, train staff more effectively, and ensure that every piece of technology in your practice is generating ROI. The cost of inaction
You’re already paying a price – the question is, are you paying for action or for inaction? The financial consequences of staying the same are real, and this episode shows exactly where those silent losses are hiding. The biggest expense in your practice isn’t what you’re spending – it’s what you’re missing out on. The cost of inaction
Key Takeaways
- Not answering the phone properly is costing you thousands – every single month. Learn how to fix it.
- Underspending or overspending on marketing? Both can hurt your practice. Discover the right balance.
- Your staff might be your biggest barrier to growth. Find out how to turn them into your greatest asset.
- Patient hesitation is at an all-time high. Learn what practices are doing to earn patient trust and increase conversion rates.
- The biggest threat to your practice isn’t competition, it’s inaction. See the data that proves it. The cost of inaction
In This Episode
- 00:00 Cost of Inaction
- 06:56 How Missed Calls Are Costing Practices Over $30K a Month
- 13:24 The Hidden Losses of Overspending and Underspending
- 20:36 Staff Training Gaps
- 33:19 How Trust and Hesitation Impact Practice Growth
- 49:10 The Easiest Money Most Practices Never Go After
- 53:17 How to Start Taking Action Today
Contact Information
Connect with Dr. Jeff Lewis
Dr. Jeff Lewis is a seasoned optometrist and Clinical Development Strategist at National Strategic Group, bringing over 25 years of experience in clinical practice, marketing, and consulting. Throughout his career, he has owned multiple practices, specialized in areas such as low vision and dry eye, and co-managed tens of thousands of refractive surgery patients.
In his current role, Dr. Lewis collaborates with healthcare decision-makers to implement innovative products and services aimed at improving patient outcomes and practice economics. He empowers eyecare professionals and practice owners to achieve long-term growth through strategic marketing, sales, operations, and sustainability initiatives.
Website: https://www.nationalstrategic.com/
LinkedIn: https://www.linkedin.com/in/jeffrey-lewis-od/
Connect with Eugene Shatsman
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman