Are you tired of technology investments in your practice that ends up collecting dust? Many optometrists know the frustration: the excitement of a new tool quickly fades, leaving equipment and investments underused with resources drained. In this episode, host Eugene Shatsman sits down with David Keith, an independent technology and practice flow expert, to reveal the real reasons why this happens – and how to avoid it.  

Eugene opens the conversation with a familiar scenario: you invest in a new piece of technology, only to find it in the closet a few months later. Why does this happen? David shares his unique insights on the common mistakes that lead to wasted investments, from the pitfalls of inadequate staff buy-in to overlooking the real-life support a company can offer post-purchase. He explains how to ensure a new piece of equipment gets used – and provides actionable advice on how to avoid the notorious “white box in the closet” syndrome. 

David’s stories emphasize the importance of aligning technology choices with the practice’s goals and include powerful examples, like a group practice that spent $250,000 on equipment only to face resistance from their team. He breaks down the key elements that contribute to a smooth transition, such as establishing clear goals, involving team members early, and setting the right expectations. 

The conversation wraps up with a forward-looking discussion on emerging technologies. David and Eugene explore how AI and other innovations are reshaping patient care and practice efficiency. This episode is packed with insight and advice to help you make the most out of your practice’s tech investments.