Welcome to

The Power Hour

Welcome to

The Power Hour
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Learn, Grow and Participate.

 

When you work with The Power Practice, you connect yourself with experts in both business and eye care . . . and all the places in between! Think you have what it takes to be a successful doctor and entrepreneur at the same time? We know you do – and we’ll prove it to you.

The Power Hour

The Power Practice is a group of doctors and business leaders who are bent on success for independent optometry practice owners. We’ve been there. We know the ropes. We want to see others be successful. Led by Dr. Bethany Fishbein, CEO, The Power Practice is laser-focused on results for practice owners, with a good twist of fun along the way.

For over 20 years, The Power Practice team have been thought leaders in the field of independent optometry. Initially started by Dr. Gary Gerber in 2003, The Power Hour is the longest-running optometry podcast in the world. Our episodes have been downloaded over 850,000 times by listeners around the globe.

Helping OD’s Achieve Financial Freedom

Aaron Neufeld, the founder of ODs on Finance, talks about the importance of financial education to further the profession of optometry and help optometrists achieve financial freedom. ODs on Finance Transcription Date: November 10, 2021

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Maximize Profitability Through Real Estate

Ken Jorgenson of CARR discusses important things to consider when leasing or buying a space for your practice.  Going into a real estate transaction armed with knowledge can save you tens of thousands of dollars! Carr Power Hour Transcription Date: Wednesday, October...

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Going Forward Fearlessly

Dr. Bethany Fishbein, CEO of the Power Practice, talks to Dr. Carly Rose about decision making and what could be holding you back. Going Forward Fearlessly Transcript Date: Wednesday, October 6, 2021

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Adding myopia management to your practice

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to...

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Learn more about online marketing

Daniel Rostenne from EyeCarePro goes all in on online marketing on this week's Power Hour.Get ready to learn about strategy, Google Ads, social media, and more. Daniel explains why ODs need to market their practices and how to ensure ROI on their efforts. Date:...

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Throwback to Expo 2018

Think back to Vision Expo - March 2018, Jacob Javitz Convention Center, New York City.   This week we are time traveling to 2018 to listen to Power Hour Live at Expo, what's changed since then and how has the pandemic helped you adapt to that change and become a...

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An innovative way to connect ECPs to your practice

Dr. Scott Jens and Dr. Ali Khoshnevis from ClinicCover are our guests on the Power Hour with Dr. April Jasper. They discuss the emerging eyecare gig economy and how social values are changing the way optometrists work. Hear all about new and developing work trends for...

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Get inspired by our special guest Dr. Tsontcho Ianchulev

Optometry's most watched weekly podcast recorded live from West Palm Beach, Florida with Dr. April Jasper and David Jasper. In this episode join us with special guest Dr. Tsontcho Ianchulev, MD MPH Professor of Ophthalmology, New York Eye and Ear Infirmary of Mount...

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Get up to speed on online marketing

Daniel Rostenne from EyeCarePro goes all in on online marketing on this week's Power Hour. Get ready to learn about strategy, Google Ads, social media, and more. Daniel explains why ODs need to market their practices and how to ensure ROI on their efforts. Listen to...

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Compare notes on shutdown cases

Joseph Nezgoda, MD, MBA, joins April & Gary on Power Hour this week. They discuss cases they have seen during shutdown and how technology has and continues to make eye care better for patients and doctors. Listen to the Show on Apple Podcasts Listen to the Show in...

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Learn more about Frederic Jouhet from MacuHealth

Frederic Jouhet, founder and CEO of MacuHealth, joins Power Hour this week. He discusses career changes, inspiration for entrepreneurship, and how ODs can best help their patients. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Watch the Show...

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Look ahead to what you want 2021 to be for your practice

This week on Power Hour, April and Gary focus on the vision for 2021. They discuss what ODs should be thinking about, and how to plan and focus on this year and going forward. Listen to the Show on Apple Podcasts Listen to the Show in MP.2 Format Date: Wednesday,...

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What can ODs learn from Warby Parker?

Neil Blumenthal, cofounder and coCEO of Warby Parker, joins April & Gary this week on Power Hour. Find out what ODs can learn from Warby Parker, especially the company's COVID-19 response. Plus, how would Neil compete with Warby Parker if he were an OD. Listen to...

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How to prevent hackers and keep office data secure

April and Gary talk cybersecurity on this week's Power Hour, and Mark from CrystalPM joins the conversation. How can ODs prevent hackers in their practice systems and keep data secure? April, Gary, and Mark will discuss how often it happens in practices, how often it...

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Filling your spring exam schedule

This week, Gary welcomes his new Power Practice co-chief dream officer and Power Hour cohost, April Jasper. Plus, learn from Gary and April how to fill your exam schedule this spring into summer. A special guest from SolutionReach joins the show to weigh in. Listen to...

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Why don’t ODs prescribe more nutraceuticals?

Kimberly Friedman, OD, vice president of sales at PRN, discusses the barriers ODs face to helping their patients and adding a potential revenue stream to their practices. Join this episode of the Power Hour to find out more about optometry's role in nutraceuticals,...

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How to budget for 2021

This week, Gary discusses how to create a budget for 2021 in the face of a crazy 2020 and still looming uncertainty. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, December 14, 2020

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How to prepare for the “new normal”

With a vaccine on the horizon, learn how to prepare for the "new normal" this spring, summer, or whenever it might happen. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, December 9, 2020

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What’s next for Optometry school education?

What will optometric education look like post COVID?  Find out from Howard Purcell from New England College of Optometry, David Heath from SUNY Optometry, and Michael Twa from The University of Houston College of Optometry. Listen to the Show on Apple Podcasts Listen...

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How to beat COVID fatigue

COVID fatigue...we are all feeling it. COVID isn't going away any time soon, so join Gary this week for tips on how to beat the fatigue. From creating new holiday traditions to spending time outdoors every day, Gary has more suggestions to keep your sanity during this...

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It’s time to prep for year-end

It's that time of year...you're staring down the end of 2020.Gary outlines prepping for year-end: what's the same, what's different.  He will discuss bonuses, holiday parties, flex spending notices, and more.  Tune in so you don't tune out to ending the year on a high...

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How to finish 2020 strong

2020 has been quite a year on many different levels. As we go into Q4, find out how you can close out the year strong. Gary has the details. Tune in to find out on this episode of the Power Hour. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format...

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What has the industry learned from Covid-19?

Following up on last week's show about what optometry has learned from COVID, this week we turn our attention to industry. Weighing in: • David Friedfeld from ClearVision Optical • Jim McGrann from Healthy Eyes Advantage • Dr. Jamie Rosin from Rosin Eyecare • Tom...

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What have ODs learned from COVID-19?

Sure, it hasn't been a great time, but ODs can learn from adversity. Gary outlines key takeaways for optometry from the pandemic. Find out Gary's pandemic lessons on this episode of the Power Hour. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format...

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Improve your practice one patient at a time

Drs. Jeff and Susan Kegarise grew their Nashville eye care practice to seven times the national average…in less than 10 years. Their strategy? Putting patients first and differentiating the care on the basis of relationships and service.  Find out more about the...

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How can manufacturer campaigns benefit your practice?

Learn how to use manufacturer myopia management consumer campaigns to your practice’s benefit. Jerry Warner and Melissa Kiewe from CooperVision discuss the company's latest strategy, and Gary weighs in on how it can help YOUR practice. Listen to the Show on Apple...

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Dr. Joseph Allen on Doctor Eye Health You Tube channel

Dr. Joseph Allen is the host of Doctor Eye Health YouTube channel. This week, find out what inspired him, which is his most-watched topic, how he built his audience, and what advice he offers ODs about using YouTube. Listen to the Show on Apple Podcasts Listen to the...

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Revisiting new ways AMD can fit in an OD’s practice

Learn how a refocus on AMD can help improve outcomes and satisfaction for your patients and drive additional medical, optical and nutraceutical revenue for you practice. Guests Greg Jackson Ph.D, Chief Technology Officer, MacuLogix and Victoria Dzurinko OD, MBA, FAAO,...

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Update on the new FTC contact lens rule

In case you haven’t heard, there is a new FTC contact lens rule.Dr. Michael Mayers, director of U.S. advocacy at Johnson & Johnson Vision, joins the show to tell you what has changed and what you need to do about it. Listen to the Show on Apple Podcasts Listen to...

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How to add myopia management to your practice

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to...

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Is another shutdown coming?

Is another shutdown coming?  The number of COVID-19 infections is rising.  This week, hear more on: • Deciding if/when to close • How to communicate to patients • How to use learnings from the first shutdown to inform your actions now Find out more on this episode of...

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Find out how hiring has changed post-COVID-19

Mike Neal from Build My Team joins the show this week to discuss hiring during COVID-19.  Find out what is the same...and what is different. Listen to the Show with Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, July 22, 2020

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What is happening with Global Myopia Awareness Coalition?

Find out more about Global Myopia Awareness Coalition, their Game On campaign, and how ODs can capitalize on new research data and get involved. Matt Oerding, Dr. Millicent Knight, and Dr. Juan Carlos Aragón share exciting updates. Join us! Stay up to date on the...

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Myopia management—get the big picture

Find out what's on the horizon for myopia management and how ODs can choose the best options for their patients and practices. CooperVision President, Dan McBride, weighs in on the state of myopia management in the U.S. Listen to the Show on Apple Podcasts Listen to...

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I’ve reopened. Now what?

Tune in to this episode of The Power Hour and hear our best advice, tips and techniques to ensure that you can sustain your practice’s viability for what experts agree, will be a long and bumpy road ahead. If you’re busy now, that might just be because of pent up...

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“We don't stop. Even when we're not with a client, we're publishing, recording and distributing content for their benefit. It's a wrap around service."

– Sarah Dau, VP Business Development