The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
Navigating the Cold Start Journey: Bethany’s Expert Insights
In this episode, join Bethany as she gives some expert insight into the confusing and complex...
Rethinking Your MBA: Expert Advice On How to Advance Your Career
Is an MBA your golden ticket to career advancement, or is there a way to invest your time and...
Is Dropping a Vision Plan One of Your Resolutions for 2024?
The new year is a chance for everyone to take a step back and seek out ways to improve their life...
Bonuses, Gifts and Holiday Parties, Oh My!
Celebrations, Bonuses, and Gifts — the holiday season is one of the busiest times of year for...
Lease Smarter: Strategies to Optimize Your Lease Renewal Process
Lease renewals are the most common real estate transaction for healthcare providers....
Beyond the Balance Sheet: Smart End-of-Year Strategies
2024 is fast approaching! That means that it’s time to consider making big purchases to improve...
From Mindset to Mastery: Overcoming Internal Barriers in Your Professional Journey
Expert analysis has determined that in the competitive world of entrepreneurship, only 20% of...
Turning Negative People into Positive Leaders: How Your Team’s Mood Impacts Your ROI
Finding the right people to help your practice grow is a challenging task. No matter how rigorous...
From Confusion to Conviction: Crafting Your Business Vision
The world of entrepreneurship is naturally confusing, especially in the rapidly changing and...
Visionary Branding: Elevate your practice to optimize your community’s quality of life
Get all eyes from your community on you! Uncover unique strategies to build brand awareness and...
The Power of Tough Decisions: Your Path to Success
Moving your career in the direction you need to reach your goals starts with being decisive and...
A Candid Conversation: Navigating Race and Equity in Optometry
How can the field of optometry break down barriers and promote equity while addressing the complex...
How to Maximize the Value of Your Optometry Practice
What steps can you take today to maximize your practice value in the future? For many of us, our...
US vs UK: A Behind the Scenes Comparison of the Optometric Profession
Ever wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an...
AI in Optometry: Give Your Practice an Edge by Accelerating the Inevitable
AI is here and can help your practice. Are you ready to take advantage of it? Join Bethany and...
AI, Dry Eye, and Tik-Tok? Today’s Eye Care Innovations in Action
What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai,...
From Crisis to Continuity: COVID’s Hidden Effects on Optometric Practices
Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and...
The Art and Science of a Successful Trunk Show
What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of...
Mind Matters: Nurturing Mental Health in an Optometric Practice and Beyond
Do you know how mental health is affecting you, your practice, and your staff? In this episode of...
Fact or Fiction: Emerging Trends in Optometry Schools
What’s driving today’s OD shortage? Are fewer optometry students passing their national board...
The Psychology of Motivation: A Leader’s Guide to Getting More from Your Team
What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour...
From Dream to Reality: Fast Track Your Specialty Practice
Is there a formula for successfully building a specialty practice? In this episode of the Power...
Finding Continuous Professional Growth and Fulfillment in the Face of Changing Needs
How do you build a successful practice? Are you ever done growing as a business leader? Join...
Why Overcoming Negativity Bias Could be Critical for Your Business
Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of...
The Science of Persuasion in Your Optical: Using Psychology to Drive Sales
If you’re looking for an edge in your optical, consider the words your opticians use every day. ...
Words that Sell: How to Maximize Your Marketing Impact
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National...
From Friends to Business Partners Dr. Charlene Henderson
Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice...
Optometry’s Class of 2023! Who are they, and what are they looking for?
Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking...
Things to do TODAY to get patients in your chair tomorrow
Bethany talks about simple marketing strategies to attract new patients to your practice. May 17,...
Bethany’s Guest Appearance on 20/20 Money Podcast: How Tiny Improvements Lead to Big Success
Discover how stepping outside conventional boundaries can transform your practice into a thriving...
The Power of Nature: Business Outside
Join Dr. Bethany with Bart Foster, Founder of BusinessOutside, and Managing Director of Sanitas...
The Great Game of Business and its Impact on Optometry Practice
Welcome to Today's episode where we discuss the Great Game of Business and how it can impact an...
A 5 Day Staff Meeting… in Kenya?
As a team, it's essential to prioritize team building and developing a strong culture. One of the...
The Review Revolution: Unleashing the Power of Online Reviews
In this episode, we explore the Power of Online Reviews and how they have revolutionized the way...
Revolutionizing Wages: How this Method Allows You to Pay Your Staff More
Dr. Bethany shares an innovative approach that can help optometrists revolutionize wages and pay...
Eye Care Excellence: Elevating Customer Service in Optometry
In this episode, we explore the importance of customer service in optometry with Dr.Jennifer...
Helping your team learn good financial habits
It's essential to acknowledge that financial stress can have a significant impact on an...
Turning ADHD into a Productivity Superpower
Do you have trouble organizing your days for success? Steve Alexander, Head of Marketing,...
Tiny Changes: Big Financial Results
Take control of your finances and achieve your financial goals through small, manageable changes....
Going For It: Why Taking Risks Can Be Worthwhile
Join Dr. Kyle Cheatham Chief Executive Officer at KMK Optometry Board's Review and Vision...
Creating an Eyewear Experience
Join Wendy Buchanan, Owner of Perceptions Eyewear Inc. and the creator of the Be Spectacular...
The Most Profitable Mode of Practice is Not What You Think
A good understanding of where your Practice is making money and the costs associated with running...
MiniGames
There's a fun and engaging Theme, a Team Goal that everyone sets and track, a Scoreboard for...
Creating a Great Practice Culture
Building the right culture takes time and thought, and frankly, it’s not a one-size-fits-all deal!...
Taming the Inner Critic
Your inner voice can be either a powerful stepping stone or a major obstacle to reaching your...
Creating a Financial Plan for 2023
How much do you want to earn in 2023? Bethany talks about how to use your financial statement to...
The Vision/Traction Organizer
EOS Implementer Beth Berman is back to talk about a powerful tool to get you organized for 2023....
More Pumpkin Planning
Bethany continues the conversation with practical ideas to Pumpkin Plan YOUR business. November...
Pumpkin Plan Your Practice
Mike Michalowicz shares the steps and strategies you can follow to get the best out of your...
Collaborative Communication
Are you ready to take the risk or chance to improve your communication? Join Bethany and Lisa...
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host