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The Power HourWelcome to
The Power Hour
Learn, Grow and Participate.
When you work with The Power Practice, you connect yourself with experts in both business and eye care . . . and all the places in between! Think you have what it takes to be a successful doctor and entrepreneur at the same time? We know you do – and we’ll prove it to you.
The Power Hour
The Power Practice is a group of doctors and business leaders who are bent on success for independent optometry practice owners. We’ve been there. We know the ropes. We want to see others be successful. Led by Dr. Bethany Fishbein, CEO, The Power Practice is laser-focused on results for practice owners, with a good twist of fun along the way.
For over 20 years, The Power Practice team have been thought leaders in the field of independent optometry. Initially started by Dr. Gary Gerber in 2003, The Power Hour is the longest-running optometry podcast in the world. Our episodes have been downloaded over 850,000 times by listeners around the globe.
Before You Hire Your Next Employee, Listen To This!
Background checks for new hires are critically important to protect your patients and your practice. Bethany and Tommy Huhn, CEO of National Applicant Screening, talk about what's available and how to easily run these checks. Date: Wednesday, February 9,...
Transitioning Patients from Owner To Associates – Bethany’s Guest Appearance on the 20/20 Money Podcast
Adam Cmejla speaks to Bethany about her decision to leave patient care Date: Wednesday, February 2, 2022
Open Your Eyes
Dr. Kerry Gelb spent 3 years creating a full-length documentary to educate the public about the important role of optometrists in disease prevention. Learn more in this episode of the Power Hour Optometry Podcast! Open Your Eyes Trailer Date: Wednesday, January 26,...
Building A Great Office For Kids
Join Bethany as she talks with Dr. Nate Bonilla-Warford of Bright Eyes Kids and Bright Eyes Family Eye Care about how he followed his passion for pediatric eye care and created a great practice for kids. Date: Wednesday, January 19, 2022
Surprise! The “No Surprises Act” DOES apply to optometrists
Joe DeLoach of Practice Compliance Solutions tells us what practice owners need to know about the No Surprises Act. Date: Wednesday, January 13, 2022Transcription: Jennifer Herring: Because I had the visual impairment nobody ever set real expectations so I've...
Is a hybrid program the right choice for optometry schools?
Dr. Howard Purcell, President of NECO, talks about the school's innovative Hybrid OD program. Date: Wednesday, January 5, 2022
Beyond Dry Eye – Building A Self-Care Spa in Your Practice
Dr. Janelle Davison talks about how responding to her patients' needs led her to create a spa within her practice. Date: Wednesday, December 22, 2021
Commitment to Serving Others
Our guests Dr. Amie Gisbert and Dr. Tim Lynch talk about why service is such a high priority for them and how they give the gift of sight to others. https://www.sdvosh.com https://eyelovethesun.com/pages/eye-love-cares-foundation https://www.guerreroclinic.org/...
Building A Practice, On Purpose
Adam Cmejla, certified financial planner and founder of Integrated Planning & Wealth Management, LLC talks about how to plan your practice to serve your personal financial goals. Date: Wednesday, December 8, 2021
What’s your Vision for 2022 and Beyond?
Hear from Jennifer Hudye, Founder and CEO of Conscious Copy, about how to create your own Vivid Vision and set yourself up for future success. Date: Wednesday, December 1, 2021
Get to Know Salus Resident Dr. Anthony Boyd
A conversation with Salus resident Dr. Anthony Boyd about finding his passion for optometry. Date: Wednesday, November 24, 2021
Incorporating Genetic-Based Testing Into Your AMD Treatment Plan
Visible Genomics is on a mission to arm you with critical information that helps you and your patients look into the future. Learn more about DNA Testing for Macular Degeneration from Dr. Barry Eiden. Sponsored by: Date: November 17, 2021
Helping OD’s Achieve Financial Freedom
Aaron Neufeld, the founder of ODs on Finance, talks about the importance of financial education to further the profession of optometry and help optometrists achieve financial freedom. ODs on Finance Transcription Date: November 10, 2021
Maximize Profitability Through Real Estate
Ken Jorgenson of CARR discusses important things to consider when leasing or buying a space for your practice. Going into a real estate transaction armed with knowledge can save you tens of thousands of dollars! Carr Power Hour Transcription Date: Wednesday, October...
Increase Insurance Reimbursement and Minimize Audit Risk
Dr. Viktoria Davis, a Power Practice consultant, and the brains behind our Power Audit, talks about how to minimize audit risk and maximize reimbursement by ethical and accurate coding and billing. Date: Wednesday, November 3, 2021
How can a virtual assistant fit into your practice?
Dr. Thanh Mai and Dr. Prapti Chandrani talk about virtual assistants and how they fit into their practices. Date: Wednesday, October 13, 2021
Going Forward Fearlessly
Dr. Bethany Fishbein, CEO of the Power Practice, talks to Dr. Carly Rose about decision making and what could be holding you back. Going Forward Fearlessly Transcript Date: Wednesday, October 6, 2021
Adding myopia management to your practice
Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to...
Were Gary’s predictions correct?
Let's go back to the beginning of the year and check out what Gary thought about 2021. Date: Wednesday, June 23, 2021
Learn more about online marketing
Daniel Rostenne from EyeCarePro goes all in on online marketing on this week's Power Hour.Get ready to learn about strategy, Google Ads, social media, and more. Daniel explains why ODs need to market their practices and how to ensure ROI on their efforts. Date:...
Throwback to Expo 2018
Think back to Vision Expo - March 2018, Jacob Javitz Convention Center, New York City. This week we are time traveling to 2018 to listen to Power Hour Live at Expo, what's changed since then and how has the pandemic helped you adapt to that change and become a...
Expanding your team? Advice you’ll need before you get started
Angela Eastman from Pacific Apex Law Group, LLP joins Dr. April Jasper this week on the Power Hour. Angela is a health law and regulatory compliance attorney providing counsel and advice to healthcare providers. During this week’s episode, we will discuss...
An innovative way to connect ECPs to your practice
Dr. Scott Jens and Dr. Ali Khoshnevis from ClinicCover are our guests on the Power Hour with Dr. April Jasper. They discuss the emerging eyecare gig economy and how social values are changing the way optometrists work. Hear all about new and developing work trends for...
Get inspired by our special guest Dr. Tsontcho Ianchulev
Optometry's most watched weekly podcast recorded live from West Palm Beach, Florida with Dr. April Jasper and David Jasper. In this episode join us with special guest Dr. Tsontcho Ianchulev, MD MPH Professor of Ophthalmology, New York Eye and Ear Infirmary of Mount...
Get up to speed on online marketing
Daniel Rostenne from EyeCarePro goes all in on online marketing on this week's Power Hour. Get ready to learn about strategy, Google Ads, social media, and more. Daniel explains why ODs need to market their practices and how to ensure ROI on their efforts. Listen to...
Compare notes on shutdown cases
Joseph Nezgoda, MD, MBA, joins April & Gary on Power Hour this week. They discuss cases they have seen during shutdown and how technology has and continues to make eye care better for patients and doctors. Listen to the Show on Apple Podcasts Listen to the Show in...
Learn more about Frederic Jouhet from MacuHealth
Frederic Jouhet, founder and CEO of MacuHealth, joins Power Hour this week. He discusses career changes, inspiration for entrepreneurship, and how ODs can best help their patients. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Watch the Show...
Find out who the OWA is and celebrate International Women’s Day
Connect, Inspire, Lead—these are the core values of OWA - Optical Women's Association. In recognition of International Women's Day, Power Hour sits down with OWA President Robyn Crimmins and members Janna Neal, vice president of operations for Zyloware, and Trudi...
Find out how Marchon Eyewear was created and how it changed the optical industry
In 1983, entrepreneurs Jeff White, Larry Roth, and Al Berg set out to create a new eyewear company with a $2 million loan and a passion to succeed. The company they created was Marchon Eyewear. In his memoir Making a Difference, the late Al Berg relates his story of...
Look ahead to what you want 2021 to be for your practice
This week on Power Hour, April and Gary focus on the vision for 2021. They discuss what ODs should be thinking about, and how to plan and focus on this year and going forward. Listen to the Show on Apple Podcasts Listen to the Show in MP.2 Format Date: Wednesday,...
What can ODs learn from Warby Parker?
Neil Blumenthal, cofounder and coCEO of Warby Parker, joins April & Gary this week on Power Hour. Find out what ODs can learn from Warby Parker, especially the company's COVID-19 response. Plus, how would Neil compete with Warby Parker if he were an OD. Listen to...
How to prevent hackers and keep office data secure
April and Gary talk cybersecurity on this week's Power Hour, and Mark from CrystalPM joins the conversation. How can ODs prevent hackers in their practice systems and keep data secure? April, Gary, and Mark will discuss how often it happens in practices, how often it...
Filling your spring exam schedule
This week, Gary welcomes his new Power Practice co-chief dream officer and Power Hour cohost, April Jasper. Plus, learn from Gary and April how to fill your exam schedule this spring into summer. A special guest from SolutionReach joins the show to weigh in. Listen to...
Surprise guest and big announcement on Power Hour!
Join Gary on Power Hour this week for a surprise guest and big announcement for Power Hour listeners! Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, January 20, 2021
Why don’t ODs prescribe more nutraceuticals?
Kimberly Friedman, OD, vice president of sales at PRN, discusses the barriers ODs face to helping their patients and adding a potential revenue stream to their practices. Join this episode of the Power Hour to find out more about optometry's role in nutraceuticals,...
Industry execs discuss winners and losers for 2020 and predictions for 2021
This week, join Gary and industry executives while they discuss winners and losers for 2020, along with predictions for 2021. What are YOUR winners, losers, and predictions? Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday,January...
How to budget for 2021
This week, Gary discusses how to create a budget for 2021 in the face of a crazy 2020 and still looming uncertainty. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, December 14, 2020
How to prepare for the “new normal”
With a vaccine on the horizon, learn how to prepare for the "new normal" this spring, summer, or whenever it might happen. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, December 9, 2020
If another COVID shutdown affects your practice, are you ready?
COVID-19 cases are rising around the country and around the world. If another COVID shutdown affects your practice, are you ready? Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format Date: Wednesday, December 2, 2020
What’s next for Optometry school education?
What will optometric education look like post COVID? Find out from Howard Purcell from New England College of Optometry, David Heath from SUNY Optometry, and Michael Twa from The University of Houston College of Optometry. Listen to the Show on Apple Podcasts Listen...
How to beat COVID fatigue
COVID fatigue...we are all feeling it. COVID isn't going away any time soon, so join Gary this week for tips on how to beat the fatigue. From creating new holiday traditions to spending time outdoors every day, Gary has more suggestions to keep your sanity during this...
How to best use manufacturer reps and consultants…especially during COVID
This week on Power Hour, Gary outlines how to best use manufacturer reps and consultants —with new considerations during COVID. Join us for this episode of the Power Hour to make sure you're getting the most out of your industry relationships. Listen to the Show on...
It’s time to prep for year-end
It's that time of year...you're staring down the end of 2020.Gary outlines prepping for year-end: what's the same, what's different. He will discuss bonuses, holiday parties, flex spending notices, and more. Tune in so you don't tune out to ending the year on a high...
From research to clinical practice: what goes on behind the scenes to allow you to take care of your patients?
From research to clinical practice: What goes on behind the scenes to allow you to take care of your patients? Fuensanta Vera-Diaz, OD, PhD, FAAO, and Anita Gulmiri, OD, FAAO, from New England College of Optometry, explain how an idea becomes a study, how study...
How to finish 2020 strong
2020 has been quite a year on many different levels. As we go into Q4, find out how you can close out the year strong. Gary has the details. Tune in to find out on this episode of the Power Hour. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format...
What has the industry learned from Covid-19?
Following up on last week's show about what optometry has learned from COVID, this week we turn our attention to industry. Weighing in: • David Friedfeld from ClearVision Optical • Jim McGrann from Healthy Eyes Advantage • Dr. Jamie Rosin from Rosin Eyecare • Tom...
What have ODs learned from COVID-19?
Sure, it hasn't been a great time, but ODs can learn from adversity. Gary outlines key takeaways for optometry from the pandemic. Find out Gary's pandemic lessons on this episode of the Power Hour. Listen to the Show on Apple Podcasts Listen to the Show in MP.3 Format...
Improve your practice one patient at a time
Drs. Jeff and Susan Kegarise grew their Nashville eye care practice to seven times the national average…in less than 10 years. Their strategy? Putting patients first and differentiating the care on the basis of relationships and service. Find out more about the...
How can manufacturer campaigns benefit your practice?
Learn how to use manufacturer myopia management consumer campaigns to your practice’s benefit. Jerry Warner and Melissa Kiewe from CooperVision discuss the company's latest strategy, and Gary weighs in on how it can help YOUR practice. Listen to the Show on Apple...
Dr. Joseph Allen on Doctor Eye Health You Tube channel
Dr. Joseph Allen is the host of Doctor Eye Health YouTube channel. This week, find out what inspired him, which is his most-watched topic, how he built his audience, and what advice he offers ODs about using YouTube. Listen to the Show on Apple Podcasts Listen to the...