This isn’t a clinical episode, it’s a human one.
Kenneth Hines, known online as Professor Hines, is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn’t cost. It wasn’t access. It was something deeper.
What finally brought him in wasn’t a new symptom — it was the desire to feel like himself again.
Once fitted with ZEISS lenses, Kenneth describes his transformation as “seeing with clarity not just in sight, but in self.” The impact wasn’t only visual, it was emotional. He went from squinting at people’s faces across the room to confidently engaging with the world again. “That first pair changed how I carried myself,” he shares.
What does this mean for optometrists? Everything. This story reveals what your marketing might be missing — the narrative that brings patients in. Technology and expertise matter, but so does how we make people feel. Do your patients see their care as transactional, or transformational?
You’ll also hear why patients who need you the most are often the ones not walking through the door; how storytelling and patient trust are key to breaking through resistance, and why investing in clarity — visually and emotionally, creates lifelong patient loyalty.
If you want to understand the invisible barriers keeping patients from seeking care, or the emotional ROI of premium lenses, Kenneth Hines offers more than perspective. He offers a mirror. Whether you’re rethinking how you market, how you consult, or how you connect, this episode reminds you that sometimes the biggest breakthroughs don’t come from technology alone, but from trust, storytelling, and the human experience behind the exam chair.
Sponsored by ZEISS
For over 175 years, ZEISS optics has provided unparalleled precision found in Satellite Imagery, Academy Award-winning cinematography, and groundbreaking medical technology directly to independent eye care practices. As a foundation owned company, ZEISS delivers the highest-quality optics and cutting-edge technology, ensuring exceptional patient vision and driving practice growth and success. Globally recognized and trusted, the ZEISS brand builds patient confidence and fosters enduring practice loyalty.
Key Takeaways
- The Emotional Barrier to Care: Why even the most vision-dependent patients avoid the eye doctor — and how to change that.
- The Power of Personal Connection: How storytelling and trust, not sales, get patients through your door.
- Technology Meets Identity: How ZEISS lenses didn’t just help Kenneth see clearly — but helped him reclaim confidence.
- Why Patient Experience Starts Before the Exam: Lessons from a real-world story that highlight what truly drives patient decision-making.
- A New Lens on Engagement: What practices can learn from Kenneth’s story to create deeper, more loyal patient relationships.
In This Episode
- 00:00 – Meet Kenneth “Professor” Hines
- 03:50 – Why He Avoided Eye Exams
- 08:15 – Landing the Adobe Splash Screen
- 12:45 – Discovering ZEISS Lenses
- 17:22 – Sharing the Vision Care Message
- 21:05 – Lessons for ODs on Trust & Storytelling
- 24:48 – Creating Memorable Patient Experiences
- 27:12 – The Role of Influencers in Eyecare
- 30:55 – Understanding Patient Hesitation
- 35:00 – Vision, Identity & Confidence
- 40:00 – Final Message to Optometrists
Contact Information
Connect with Kenneth Hines
Kenneth “Professor” Hines Jr. is a renowned multi-disciplinary photographer and educator based in Atlanta and New York City. Known for his stunning cityscapes, portraits, and landscapes, he has earned recognition as a ZEISS Camera Lenses and Vision Ambassador, Adobe Lightroom instructor, and featured speaker at global events like Adobe MAX and Imaging USA. One of his most notable accomplishments was having his work selected as the splash screen for Adobe Lightroom in 2021.
Beyond his creative portfolio, Hines is committed to inspiring others through education and storytelling. He offers Lightroom presets, workshops, and resources through his platform, ProfessorHines.com, and uses his voice to promote awareness of vision health — drawing from his own journey of avoiding eye care for 15 years before rediscovering the power of clear sight with ZEISS lenses.
LinkedIn: https://www.linkedin.com/in/professorhines/
Website: https://www.professorhines.com/
Connect with Eugene Shatsman
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman