Are you passionate about growth and success, striving to elevate your optometry practice, but feeling like you’ve explored every avenue? This week’s episode is both inspiring and surprising as host Eugene Shatsman sits down with Dr. Jason Lake, a renowned optometrist and leader of the influential membership groups, PERC  and Opti-Port. With extensive experience in running a successful practice in Missouri and guiding others to success, Dr. Lake is here to share simple, effective and unpredictable tips to help your practice flourish.

He highlights the key factors that make a practice successful, breaks down the importance of understanding your practice’s numbers and how to make smart decisions based on data. But it’s not all about numbers – he also highlights how working together with peers can boost your practice. With a mix of humor and real-life stories, Dr. Lake shares lessons that every optometrist can apply to grow their practice.

From a small-town optometrist to a leader in the field, Dr. Lake lets us in on the creative strategies he used to transform his practice, the value of teamwork, and how paying attention to the details can make a big difference. This episode is packed with strategies for optometrists who want to enhance their practice management, provide better patient care, and achieve lasting success.

Key Takeaways: 

  • Data-Driven Decisions: Discover how tracking and analyzing KPIs can transform your practice and provide peace of mind.

  • Power of Collaboration: Understand the significance of peer groups and accountability in driving success.

  • Effective Practice Management: Learn practical strategies for improving efficiency, from recall systems to staff management, ensuring better patient care and increased profitability.

 

Dr. Jason Lake Shares Unexpected Insights
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In this episode:

00:02.08 Introduction

00:16.24 About PERC and Optiport

01:46.09 Dr. Lake’s back story and interest in membership organizations

03:51.51 Data-driven – the creative way

08:40.47 Three main ways of developing profitable offices

17:09.81 High value content brings back lost patients

20:44.33 Watching the right KPI’s

26:41.88 Goal setting creates mastermind groups

32:28.60 Pre-appointing – does it work?

39:42.16 Unexpected KPI’s

45:23.80 Mini-game in the office – is it enough motivation?

50:21.29 What’s working in today’s optometry environment?

Contact Information

Connect with Dr. Jason Lake:

Meet Dr. Jason Lake, Opti-Port’s General Manager from 2020. Dr. Lake began his optometry career in 1998, founding Eyecare Specialties of Missouri with his wife, Dr. Susan Lake. With five offices in Kansas City and nearby areas, Jason enjoys helping Opti-Port members achieve their business goals. His love for science and business naturally led him to optometry. Outside of work, he enjoys water skiing, college football, and traveling, with Marco Island, Florida, and Table Rock Lake in Southern Missouri being his favorite destinations.

Website – https://www.optiport.com/

Connect with Eugene Shatsman:

Website – https://www.eugeneshatsman.com/

LinkedIn – https://www.linkedin.com/in/eugeneshatsman

Dr. Jason Lake Shares Unexpected Insights

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