Dr. Jason Lake Shares Unexpected Insights
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Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading.  

This episode is all about driving exponential growth in optometry practices – not through guesswork or big leaps, but through small, impactful changes in critical areas. Together, host Eugene Shatsman and Jamie reveal the strategies, metrics, and behaviors that transform a $1M practice into $1.65M while minimizing costs and maximizing profitability. 

Practice growth doesn’t come from one big move, but from three to five small, incremental improvements. Eugene and Jamie break down how focusing on key metrics like exam-only rates can lead to exponential revenue growth. For example, reducing your exam-only rate by just 10% can increase total revenue by 15%. Jamie’s story of transforming his $8M practice to $12.7M over five years, adding just 300 exams, illustrates the power of optimizing what you already have. 

Another key topic is referrals. Imagine if just 10% of your patients referred two people annually? In a practice seeing 2,400 patients a year, this simple strategy could add over 480 new patients, translating to a 30% revenue boost. Eugene and Jamie also delve into the importance of shortening patient revisit frequencies. By reducing the average interval by three months, you could increase patient volume by 18%. The best part? Much of that growth comes without additional overhead. 

This episode isn’t just about numbers; it’s about creating a culture of constant improvement and experimentation. By focusing on small, manageable changes, you can unlock exponential growth and build a thriving practice in 2025. Whether you’re looking to increase patient retention, enhance referral strategies, or optimize operational efficiencies, this episode is your guide to achieving sustainable success. 

Key Takeaways

    • Optimize Exam-Only Rates: A 10% reduction can yield a 15% increase in revenue with minimal added costs. 
    • Build a Referral Machine: Engage just 10% of your patients to refer others and see a 30% growth in patient volume. 
    • Shorten Recall Cycles: Reducing the time between appointments by three months can increase patient volume by 18%. 
    • Focus on Behaviors, Not Just Metrics: Empower your team to adopt behaviors that drive measurable results. 
    • Experiment for Success: Run small tests consistently to identify what works best for your practice. 

    In This Episode

     

    • 00:00 Introduction: Foundations of Practice Growth 
    • 09:00 Exam-Only Rates and Revenue Impact 
    • 18:45 Building a Sustainable Referral System 
    • 27:10 The Value of Specialty Services 
    • 37:15 Optimizing Recall Strategies 
    • 46:50 Avoiding Common Execution Pitfalls 
    • 55:30 Real-World Success Stories 

    Contact Information

    Connect with Jamie Rosin

    Jamie Rosin is the Co-President of Rosin Eyecare. Skilled in customer service, sales, strategic planning, business development, and marketing strategy, Rosin has been instrumental in Rosin Eyecare’s development. Rosin has demonstrated remarkable agility in adapting his leadership approach, leveraging his curiosity and strategic thinking to drive continued growth and innovation. 

    Recognized as a visionary in the optometry industry, Rosin currently serves as the inaugural Chair of The Vision Council’s Optical Retail Division. His insights and experience provide valuable lessons for practice owners looking to scale their own businesses. 

    With a legacy spanning nine decades and counting, Rosin Eyecare has built a longstanding reputation in Chicago for delivering exceptional vision. They’re constantly incorporating cutting-edge technology and the latest techniques, so you can expect to be treated to the modern eye care you and your family deserve. Schedule a visit at your nearest location to find out what they can do for you. 

    Website: http://www.rosineyecare.com  

    LinkedIn: https://www.linkedin.com/in/james-rosin-a98732/  

    Connect with Eugene Shatsman

    Website – https://www.eugeneshatsman.com/

    LinkedIn – https://www.linkedin.com/in/eugeneshatsman

    The Power Practice®️ leverages its billing & coding specialists to bring doctors the Power Audit, a powerful service that aligns their practice with industry standards.

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    Are you an independent practice owner looking for higher profits, more flexibility, and greater leadership confidence? If so, schedule a free consultation with us today to see how we can help!

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