What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth.
Ross doesn’t just talk theory – he brings real-world examples and universal truths that have helped businesses grow exponentially. From creating referral systems that generate 50% of his business to leveraging philanthropy as a differentiator, this episode is packed with insights you can apply to your practice. You’ll learn how to create valuable partnerships, make an impact through strategic giving, and stand out in your community.
One of the highlights of the conversation is the power of video content, which Ross calls the #1 marketing tool for practices. Video testimonials, patient success stories, and cultural showcases can transform how your practice is perceived. Did you know that video increases patient engagement by up to 80% and is a proven method for building trust with both potential patients and staff?
This episode challenges you to think differently and take action. Whether you’re focusing on high-value referral partnerships or crafting engaging LinkedIn content to expand your reach, Ross provides a clear roadmap to apply these strategies today. Don’t miss this opportunity to adapt ideas that have helped businesses become wildly successful and apply them to your practice.
Key Takeaways
- Referral Strategies That Work: Ross shares how he generates 50% of his business from referrals by focusing on abundant generosity and providing value first.
- The Power of Philanthropy: Discover how partnering with charities can enhance your community presence, attract high-value patients, and differentiate your practice.
- Mastering LinkedIn: Learn how to use LinkedIn strategically to highlight your practice, connect with the right people, and create content that generates business opportunities.
- The Impact of Video Content: Understand why video is the #1 marketing tool you should invest in, from capturing testimonials to showcasing your practice’s culture.
In This Episode
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00:00 Introduction
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02:00 Why Thinking Differently is Key to Practice Growth
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04:00 Building Referral Partnerships
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12:00 Attracting Patients Through Community Impact
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20:00 Using Social Media to Elevate Your Practice
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35:00 The Value of Video: Transforming Testimonials Into Trust-Building Tools
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47:00 Adapting Universal Business Truths
Contact Information
Connect with Ross Bernstein
The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak-performance hall of fame business speaker who’s keynoted conferences on ALL SEVEN continents for audiences as small as 10 and as large as 10,000. Ross has spent the better part of the past 20 years studying the DNA of championship teams and his passion is helping organizations perform like CHAMPIONS.
Ross and his books have been featured on thousands of TV and radio programs including CNN, CBS This Morning, FOX News, Bloomberg, ESPN, as well as in the Wall Street Journal, New York Times, USA Today & Maxim Magazine.
Ross’ signature program, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” is based largely on the “Good to Great” ideology of how the best companies are able to separate themselves from the rest of the pack through dynamic leadership. By creating a culture of excellence, and by giving extraordinary customer service, Ross’ program reinforces the concept that individuals win games, but TEAMS win championships.
Website – https://www.rossbernsteinspeaking.com/
LinkedIn – https://www.linkedin.com/in/ross-bernstein-speaker/
Connect with Eugene Shatsman:
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman