This week, we are thrilled to welcome two exceptional doctors and all-around great humans – Dr. Aaron Law from Eyecare Specialties and Dr. Ryan Stybel from Positive Eye Ons and Look Optometry. These two graduated together and are now about 15 years into their careers, having both built impressive practices and showing no signs of slowing down. As Dr. Ryan Stybel puts it: “Never be complacent. Always push forward.”

While they share many similarities in what they’ve learned over the years, there are also some key differences. For instance, Dr. Law practices in a rural community outside of Kansas City, while Dr. Stybel sees patients in the bustling city of Los Angeles. Dr. Law recently sold his practice and joined a larger group, while Dr. Stybel has expanded his operations by buying a second location and growing his first one.

These two ODs are an open book, sharing the good, the bad, and the ugly of practice ownership. They’ll reveal the mistakes they made, the lessons they learned, and the strategies that propelled their growth. Get ready to be inspired and equipped with actionable insights to take your own practice to the next level.

Key Takeaways:

  • Discover how these ODs have grown their practices through strategic partnerships, and how they’ve adapted to new challenges and opportunities.
  • Learn about the similarities and differences in their journeys, from rural vs. urban practices to buying vs. selling practices.
  • Gain valuable lessons on staff management, key metrics, patient experience, negotiating office space, transitioning ownership, and integrating specialties.
  • Learn how to evaluate and potentially eliminate unprofitable services or insurance plans to boost your bottom line.
  • Discover the power of specializing in high-value services and how to motivate your associates to embrace specialties.
  • Get insights into the key metrics you should be tracking and how often to monitor them for optimal practice growth.



In this episode:

02:21.86 15 years in the optometry industry

07:16.92 Building two practice types

11:19.54 Tips for when buying a practice 

15:07.64 Maintaining relationships with existing clients

19:40.28 Blending existing and new staff members

23:56.06 Things you wish you knew when starting a practice

27:30.04 Eliminating elements to improve profitability 

33:42.39 Passionate about specialty services

37:37.24 Associates building specialties together

40:31.99 Growth trajectory

47:34.58 How to prepare for selling a practice

50:23.03 Purchasing a practice with experience

52:48.02 Mistakes you can learn from

Contact Information

Connect with Dr Aaron Law:

Dr. Aaron Law is an optometrist with a passion for providing advanced eye care to his community. He earned his Doctor of Optometry degree with honors and has additional training in pediatrics, strabismus, and other eye conditions. Dr. Law is committed to staying up-to-date on the latest advancements in the field to offer his patients the best possible care. He finds fulfillment in helping people and building relationships with his patients.

Website –

LinkedIn –


Connect with Dr Ryan Stybel:

Dr. Ryan Stybel is a therapeutically licensed optometrist with expertise in specialty contact lens fittings, co-management of refractive surgery, and the diagnosis, treatment, and management of ocular disease. He graduated from Michigan State University with a Bachelor of Science in Human Biology and earned his Doctorate of Optometry from The New England College of Optometry in Boston, Massachusetts. Dr. Stybel completed his studies via clinical rotations in ocular disease, pediatrics, primary care, and referral care in a tertiary center during his last year of Optometry school. In addition to his professional work, Dr. Stybel volunteers at The Saban Free Clinic in Los Angeles, providing free eye care to those in need.

Website –

LinkedIn –

Connect with Eugene Shatsman:

Website –

LinkedIn –

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