What exactly does the Vision Council do, and how can it help your practice thrive in the future?
Join your host, Eugene Shatsman, on the Power Hour Podcast for an exclusive interview with Ashley Mills, CEO of the Vision Council, and Alysse Henkel, VP of Insights & Research.
Gain actionable insights from over 60 million patient transactions and data points to make data-driven decisions for your practice’s future. Learn how the Vision Council Advantage fuels industry growth with advocacy in action, education, and free marketing resources.
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In this episode:
00:00 Introduction
03:08 Optical innovations and Vision Expo’s move to Orlando for 2025
27:21 Myopia management data and trends
35:31 Statistics on online versus in-person eyewear purchases
41:11 Data on current consumer trends in the optical industry
48:32 The untapped potential in optical practices
Connect with Ashley Mills:
Ashley Mills is the Chief Executive Officer of the Vision Council. She has served the Council as the Director of Marketing and Shows (2003-2006) and the Vice President of Trade Shows and Meetings since 2016.
LinkedIn – https://www.linkedin.com/in/ashley-a-mills
Connect with Alysse Henkel:
Alysse Henkel serves the Vision Council as the Vice President of Research and Insights.
LinkedIn – https://www.linkedin.com/in/alyssehenkel
Connect with Eugene Shatsman:
The Practice Profitability Plan
The Power Practice has helped over 1,000 successful clients.
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing out proprietary process, we can quickly review over 65 Profit Impact Points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
Eugene and ladies from Vision Council mentioned a social media calendar (they share with their members) they would put in the show notes. I have not been able to locate it and would love to have a copy. Please advise. Thank you!