Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein
Referrals, Philanthropy, and Video Marketing: Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide.
Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan
Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.
Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers
In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.
From FOMO to Frontline: The Essential AI Guide for Eye Care Professionals
In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.
Choosing Technology That Works: Maximizing Practice Efficiency with David Keith
Choosing Technology That Works: Maximizing Practice Efficiency with David Keith. Are you tired of technology investments in your practice that ends up collecting dust? Many optometrists know the frustration: the excitement of a new tool quickly fades, leaving equipment and investments underused with resources drained.
How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock
In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth.
Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne
Recorded live in Las Vegas at Vision Expo West, Eugene and Daniel challenge each other to share impactful tips that you can apply right away to your practice.
Low Vision Myths Busted: How One Practice Earns $600K Seeing a Few Patients Each Week
Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually – while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care.
A Candid Conversation with VSP’s Former CEO Jim McGrann: Innovation, AI, and Industry Challenges
Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care.
Vegas Innovators Series: Eye Care Leaders Reveal the Industry’s Next Big Things
Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care.