Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem
Practice Efficiency: As staffing shortages, rising costs, and operational headaches put pressure on practices, smart innovations are reshaping how optometry works.
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interaction
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions. What does it take to create an unforgettable patient experience, one so powerful it sparks word-of-mouth referrals and loyalty that no discount or promotion can buy?
The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider
The Profit-Driving Tech Strategy: Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.
Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care. Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience.
Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?
AOA’s Latest Battle For Optometry: What’s Changing & What’s at Risk
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?
4 Industry Leaders, 4 Big Ideas: What’s Next for Your Optometry Practice?
Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we’ve got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing.
The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services
The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services
Most practices stop at routine eye exams — but what if your practice could unlock new (cash-pay) revenue streams and provide high-value specialty care without feeling like you’re selling to patients?
The 4 Pillars of a Highly Profitable Practice: How to Build a Scalable, Patient-Centered Business
Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day, without sacrificing quality of care.