Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
AI, Dry Eye, and Tik-Tok? Today’s Eye Care Innovations in Action
What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai,...
From Crisis to Continuity: COVID’s Hidden Effects on Optometric Practices
Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and...
The Art and Science of a Successful Trunk Show
What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of...
Mind Matters: Nurturing Mental Health in an Optometric Practice and Beyond
Do you know how mental health is affecting you, your practice, and your staff? In this episode of...
Fact or Fiction: Emerging Trends in Optometry Schools
What’s driving today’s OD shortage? Are fewer optometry students passing their national board...
The Psychology of Motivation: A Leader’s Guide to Getting More from Your Team
What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour...
From Dream to Reality: Fast Track Your Specialty Practice
Is there a formula for successfully building a specialty practice? In this episode of the Power...
Finding Continuous Professional Growth and Fulfillment in the Face of Changing Needs
How do you build a successful practice? Are you ever done growing as a business leader? Join...
Why Overcoming Negativity Bias Could be Critical for Your Business
Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of...
The Science of Persuasion in Your Optical: Using Psychology to Drive Sales
If you’re looking for an edge in your optical, consider the words your opticians use every day. ...