Blog

The Eyecare BOSS System (Business, Optimization and Scalability System) is a structured operating framework built specifically for independent optometry practices that want to grow without chaos.

AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry

The economics of practice ownership are evolving. Technology is accelerating. Legislative conversations are becoming more complex, and the expectations placed on doctors continue to shift.

People, Technology, and Strategy.

Three pillars that shaped how Dr. Solomon Gould built a scalable medical model, developed high-performing teams, and grew without sacrificing patient experience.

Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What’s Next for 2026

Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026

2025 wasn’t business as usual in optometry M&A.

Fewer buyers, more deal scrutiny, softer multiples, and a growing number of practice owners asking the same question: “Is my practice worth what I think it’s worth?”

In this listener-requested episode of Power Hour, host Eugene Shatsman speaks with two people who actually built and scaled multiple practices: Dr. Susan Lake (Optometrist at Eyecare Specialties) and Kevin Whaley-Stefany (Business Consultant at Autograph Eye LLC).

If your optical felt different in 2025, you weren’t imagining it.

Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn’t temporary, so the Power Hour is not waiting it out, we’re getting proactive.

Most Profitable Move for 2026: In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sustainability without adding complexity.

A Different Way to Think About Equipment
This episode walks through a more disciplined approach to technology adoption—one grounded in real-world optometric practice.
Dr. Brujic shares how a simple patient interaction around dry eye reshaped his thinking and led to earlier identification, better patient education, and stronger trust before purchasing decisions are made.

Myopia management is no longer “up-and-coming.” It’s here, and it’s big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as untapped opportunity, and the uncomfortable reality behind it: even though a large share of optometrists say they offer myopia management, only ~4–5% of eligible kids are actually receiving treatment.