Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From migraine relief to dry eye treatments, billing efficiency, and revolutionary AI tools, this series showcases what’s next for the industry.
First, we dive into the world of migraine relief with Brant Southwell from Avulux. Brant explains how Avulux lenses offer a non-invasive solution for migraine sufferers, effectively managing light wavelengths that trigger symptoms. With clinical backing and high patient success rates, Avulux has quickly become a must-have for optometrists looking to provide cutting-edge solutions. Learn how Avulux is redefining our industry here: https://avulux.com/
Next, Dr. James Rynerson takes us into the evolving field of dry eye care by introducing OptiVize. This new technology targets biofilm in the meibomian glands, offering long-lasting relief to patients suffering from dry eye disease. Dr. Rynerson discusses how the REVVE protocol – recognition, exfoliation, vaporization, and vibratory expression – can revolutionize treatment outcomes and boost practice success. Uncover how BlephEx is innovating the field of dry eye care here: https://www.blephex.com/
In our third conversation, Cindy Braden discusses the transformative impact of OneSpot, a new software designed for billing efficiency. By streamlining the billing process and consolidating information into one platform, OneSpot is helping optometry practices increase claim accuracy, reduce errors, and improve overall revenue management. Improve your practices’ billing operations here: onespotbilling.com.
Finally, we close with a powerful discussion with Jim McGrann, CEO of Advancing Eyecare, who shares insights on how AI innovations are driving the future of ophthalmic instruments. Jim also reveals how the strategic partnership of Marco and Lombart into MARCOLOMBART is revolutionizing the industry by providing practices with a comprehensive, one-stop solution for all their equipment needs. Find out what the latest ophthalmic equipment and service solutions are in the industry here: https://www.advancingeyecare.com/
This episode is packed with actionable insights, practical tips, and innovative ideas that can transform your practice. Don’t miss out on the Vegas Innovators Series – watch now to learn from the very best in the industry and stay ahead of the curve!
Key Takeaways
- Brant Southwell: Learn how to incorporate Avulux lenses into your practice to provide effective migraine relief and improve patient outcomes.
- Dr. James Rynerson: Discover the REVVE protocol and how OptiVize can revolutionize your approach to treating dry eye, offering long-lasting solutions for your patients.
- Cindy Braden: Understand how OneSpot can streamline your billing processes, reducing errors and improving revenue management in your practice.
- Jim McGrann: Explore the future of AI in ophthalmic instruments and how MARCOLOMBART is providing a one-stop solution for efficient, tech-driven practice management.
In This Episode
00:00 Introduction
00:03 Avulux lenses
00:04 The importance of Avulux for migraine patients
00:08 The cost of migraines
00:18 OptiVize – new technology for treating dry eye disease
00:21:00 The OptiVize Device and How it Works A description of the OptiVize device and how it uses DC current to treat dry eye.
00:24:51 The REVVE Protocol for Curing Dry Eye Dr. Rynerson explains the REVVE protocol and how it can be used to cure dry eye disease.
00:36:35 One Spot: Cindy Braden showcases OneSpot, a revolutionary billing software for optometry practices.
00:38:24 The Benefits of OneSpot for Billers Cindy Braden explains how OneSpot can help billers improve their efficiency and accuracy.
00:44:41 Customer Success Story with OneSpot Cassandra, a customer of RevCycle Partners, shares her experience using OneSpot in her practice.
00:53:45 Advancing Eyecare Jim McGrann discusses the merger of Marco and Lombart into MARCOLOMBART and their integration of AI into ophthalmic instruments.
00:56:54 Advancing Eyecare: A One-Stop Shop for Eye Care Practices Jim McGrann explains how Advancing Eyecare can help practices with all of their equipment and technology needs.
01:00:30 Innovative Products from Advancing Eyecare A discussion of some of the innovative products that Advancing Eyecare is showcasing at Vision Expo, including the AL Scan and the Epic System.
01:04:36 The Future of AI in Eye Care Jim McGrann shares his thoughts on the future of AI in eye care and how Advancing Eyecare is incorporating AI into its products and services.
01:08:45 Power Audit Eugene Schatzman discusses the Power Audit, a new service from the Power Practice that helps practices improve their medical billing.
Contact Information
Connect with Brant Southwell
Brant Southwell, Chief Commercial Officer at Avulux, is responsible for leading their business-to-business commercial strategy including sales, account management, strategic partnerships, distribution, professional development, and marketing integration.
In this role, he works closely with eyecare providers, key opinion leaders, alliances and associations, lab partners, trade associations, and clinical experts, with the goal of ensuring that everyone experiencing migraine and light sensitivity has access to Avulux technology through their local eyecare professional.
Avulux are the only clinically proven lenses for people with migraine and light sensitivity. Avulux works by precisely filtering up to 97% of harmful blue, amber, and red light while allowing in soothing green light.
Website: https://avulux.com/
LinkedIn: https://www.linkedin.com/in/brant-southwell/
Connect with Dr. James Rynerson
Dr. James Rynerson, Chairman & CEO Rysurg, LLC, and inventor of BlephEx, graduated from the University of Louisville Medical School and completed his ophthalmology residency at LSU Shreveport. He has been in practice for 20 years and now specializes in dry eye and blepharitis.
It was during his years in private practice that Dr. Rynerson developed a strong interest in the treatment of blepharitis and dry eye disease, and is now widely recognized as the eye doctor who discovered the root cause of both diseases.
Eliminate red eyes, itchy eyes, and dry eyes with BlephEx and OptiVize. Utilizing the REVVE Protocol – an easy 1-2-3 step treatment protocol that cures dry eye disease – BlephEx and OptiVize are the key to returning to optimum ocular health.
Website: https://www.blephex.com/
LinkedIn: https://www.linkedin.com/in/james-rynerson-md-12178175/
Connect with Cindy Braden
Cindy Braden, Vice President of Sales at OneSpot, has a stellar track record of software sales in the optometry industry.
For more than 13 years, Braden served as head of sales and marketing for RevolutionEHR, the first cloud-based PMS/EHR in optometry. She drove the sales efforts at RevolutionEHR from the early start-up phase through a successful private equity exit.
OneSpot is productivity software that simplifies and organizes complex billing tasks, providing the entire eyecare billing team with a clear view of the insurance side of the business, according to the company.
OneSpot is owned by RevCycle Partners, one of the eyecare industry’s leading providers of outsourcing insurance billing, eligibility and benefits, and credentialing services. RevCycle Partners developed the software to provide practices that keep their billing in-house as a way to enhance the insurance billing operations of their business.
Website: onespotbilling.com
LinkedIn: https://www.linkedin.com/in/cindy-braden-0306328/
Connect with Jim McGrann
Jim McGrann is currently Chief Executive Officer of Advancing Eyecare, a leading North America provider of ophthalmic instruments. Advancing Eyecare is a partnership of leaders in the eyecare instrumentation marketplace established to offer the best products and service solutions in the ophthalmic equipment industry.
Earlier in his career, McGrann held multiple leadership roles at VSP Vision including president and CEO, and his first executive position was with Marchon Eyewear. McGrann began his career in business and consulting at Andersen Consulting, PwC, IBM Global Services and Ernst & Young. He currently serves on multiple boards pertaining to vision care, including Keplr Vision and Ocuco.
Website: https://www.advancingeyecare.com/
LinkedIn: https://www.linkedin.com/in/jimmcgrann/
Connect with Eugene Shatsman:
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman