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Three Practices Reveal Where Your Optical Is Leaking Profit

by Justin | Jul 23, 2026 | Power Hour

Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week’s episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. Trinae Rosato (Owner of...

STOP Saying “How Are You?”: How We Waste Our Best Chances to Build Meaningful Connections

by Justin | Jul 17, 2026 | Power Hour

How are you? Most people answer that question without thinking. “Good. Fine. Okay.” Then the conversation moves on, and nothing meaningful is learned. But what if that question is one of the reasons so many conversations stay stuck at the surface? In this week’s...

Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today

by Justin | Jul 10, 2026 | Power Hour

Independent practice performance is under pressure. Refractions are down. Revenue is down. Exam-only behavior is climbing. And for many practices, the first half of 2026 has been much tougher than expected. In this week’s episode of Power Hour, Eugene Shatsman sits...

The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice

by Justin | Jul 3, 2026 | Power Hour

Independent practices are not just competing with the optical shop down the street. They are competing with large, vertically integrated companies that understand patient behavior, control more of the patient journey, and use data to influence everything from...

From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie

by Kaitlin Niland | Jun 26, 2026 | Power Hour

What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction. Associates need more training. Patients still expect...

$800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System

by Justin | Jun 19, 2026 | Power Hour

Most practices do not struggle because they lack clinical knowledge. They struggle because they lack a system for turning that knowledge into patient understanding, patient trust, and patient acceptance. In this episode of Power Hour, Eugene Shatsman sits down with...
« Older Entries

Recent Posts

  • Three Practices Reveal Where Your Optical Is Leaking Profit
  • STOP Saying “How Are You?”: How We Waste Our Best Chances to Build Meaningful Connections
  • Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
  • The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
  • From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie

Recent Comments

  1. Diana Monea on Multi-Location Optometry Growth: Systems, Leadership Layers & Cold Start vs Acquisition
  2. Dax Eckard on Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy
  3. Norma Spittle on What do 60 Million Insights, Vision Expo & Smart Eyewear Have In Common?
  4. Thomas Choponis on Jay Abraham and Eugene Shatsman: The $50B Man’s Growth Advice for ECPs
  5. charlene henderson on Jay Abraham and Eugene Shatsman: The $50B Man’s Growth Advice for ECPs

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