Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
The Economic Forecast & Cost Strategies Every Optometry Practice Needs with Dr. Jason Lake
In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry.
How The Vision Council is Redefining Optometry: Vision Expo East & 2025 Industry Data
Are you ready to make 2025 your most successful year yet? In this episode of Power Hour, Eugene Shatsman dives into two major topics with industry leaders Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research and Insights.
3 Proven Strategies to Boost Practice Revenue by 65%: Insights from Jamie Rosin & Eugene Shatsman
Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading.
Gary Gerber and Eugene Shatsman: 2025 Insights & 13 Years of What’s Changed and What Hasn’t
Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.
The Surprising Story Your Numbers Tell: Metrics That Drive Practice Growth with Dr. Chris Wolfe
In this week’s Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn’t just about working harder – it’s about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hidden growth opportunities in your practice.
Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein
Referrals, Philanthropy, and Video Marketing: Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide.
Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan
Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.
Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers
In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.
From FOMO to Frontline: The Essential AI Guide for Eye Care Professionals
In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.
Choosing Technology That Works: Maximizing Practice Efficiency with David Keith
Choosing Technology That Works: Maximizing Practice Efficiency with David Keith. Are you tired of technology investments in your practice that ends up collecting dust? Many optometrists know the frustration: the excitement of a new tool quickly fades, leaving equipment and investments underused with resources drained.