How to use video to promote your practice

Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can effectively use video in their practices.  Learn the tips and tricks the pros use to promote your practice and make you stand out from the crowd!  An overlooked medium, and...

Marketing your practice – get back to the basics

Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the basics of marketing still apply.  Ignore any of these and your attempts are sure to fail.  Use all of them and you’re sure to succeed.  Gary covers all you need to know about...

Hiring a winning team – Part 2

Guest: Paul Ferraro, VP of Operations, The Power Practice Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc. ...

Hiring Smart

Guest: Paul Ferraro, VP of Operations, The Power Practice Harvard Business Review estimates that 80 percent of turnover is due to bad hiring decisions. The consequences of a wrong hire can go beyond turnover costs.  Listen to this episode of the Power Hour to learn...