The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
6 things you’re doing you should stop right away – and the last one is likely to shock you!
Tune in to find out more! Listen to the Show with iTunes Listen to the Show without iTunes Date:...
Dr. Richard Shuldiner discusses Low Vision
Dr. Richard Shuldiner is the Founder and President of The International Academy of Low...
The best frame board strategies you’re likely not using
After staff salaries, the optical may be one of the most expensive parts of your practice. Many...
Replay Podcast: Back to School Marketing
Listen to the replay of this widely listened to episode from August 15, 2018. It’s that time of...
How poor phone skills can torpedo your practice
The person who answers the phone at your practice is more important than you think. The voice on...
Top 5 challenges consultants see in private practices
Gary and his consultants have talked with many private-practice ODs and visited many practices....
A birds-eye view of optometry
Jim Thomas, editor of Optometric Management, joins Gary this week to discuss his favorite...
Myopia – The Great Debate
Topics to be discussed will include: • Axial length – is it really necessary? Why not watch for...
Why ODs shouldn’t be afraid to fail
This week, Gary discusses taking advantage of failing and why ODs shouldn't be afraid to fail....
No Show – June 19, 2019 – AOA Meeting
Wednesday: June 19,...
How to get better patient testimonials and what to do with them
Patient testimonials can work for your practice...but only if you use them to your advantage. Gary...
Dr. Elise Kramer helps you get started with Scleral Lenses
Scleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your...
5 minutes makes a difference!
In what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a...
Top Marketing Blunders that nearly all practices make
Looking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing...
Buying a practice vs. starting cold
Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a...
Avoid OD practice owner regrets
Find out how fear of failure and resistance to change can take a toll your practice. This week,...
What to know BEFORE buying new equipment
Guest Stephen Hamilton from Walman Instruments, in a previously recorded episode, gets you up to...
Working without a Script
Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound...
Power Practice Client Meeting – No Show this week
Date: Wednesday, April 10,...
5 Ways to Increase Patient Communication
It might seem elementary, but being able to communicate effectively to your patients may be the...
Simple technique increases eyeglass sales by 32%
What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?...
I purchased a practice…now what?
You bought a practice. Now what? Tune into this week's Power Hour to find out what changes to make...
When it comes to Buying a Practice, Trust is Not Enough
Considering buying a practice? Tune in to this week's Power Hour to know how to avoid buying the...
Dangers of Discounting and Incentives
If you have considered implementing discounts or incentives for your patients, think twice. They...
No Show – SECO Meeting
Date: Wednesday, February 20,...
8 Ways To Change Your Patient Base
Looking to attract a different kind of patient? Wanting to expand into boutique-or...
3 Steps To Become A Better Boss
Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the...
5 Reasons To Cross-Train Your Staff
If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person...
Are you worth waiting for?
Do you ever think about the person accompanying your patient to the office? Make a good...
8 questions to ask before planning advertising
If you're planning advertising for the year, be sure you answer these 8 questions first. As with...
Instead of talking about goals for 2019, let’s talk about why you missed 2018
Why did your practice miss the mark in 2018? This week, look back on what didn't work and why,...
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
A different perspective on how to buy new equipment
With the end of the year approaching, many of doctors buy that opto-toy they've always wanted....
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
How to hold a successful off-site meeting
Ever consider holding a staff meeting off-site? There are good reasons why should. Learn why and...
A new approach to problem solving – using only two words
Posed with common problems, like patients wait too long to see the doctor or patients complain...
What’s your plan for holiday bonuses, gifts, and spiffs?
It's that time of year again! Do you have a plan for employee bonuses? Do you give...
What to do NOW to make sure you close out a strong year
With just 6 weeks to go until 2019, what can you do to end the year strong? Listen to the Show...
Integrating Scleral Lenses into your Practice
Guest: Dr. Stephanie Woo Interested in integrating scleral contact lenses into your practice?...
When O.D.s say “I DO”
What happens when two ODs marry? And what if they work together? Or what about an OD and an office...
Landmines to avoid when opening a new practice
If you're thinking about opening your own practice, this next episode is one you don't want to...
Catch up with NECO President and CEO
Guest: Howard Purcell, President and CEO NECO Howard Purcell, OD, FAAO, president and CEO of New...
Discussion about Corporate Optometry
Guest: Maria Sampalis, OD Ever consider corporate optometry? Dr. Maria Sampalis, founder of...
If you had to do it all over again…would you choose optometry?
If you had to do it all over again...would you choose optometry? While you can't turn the clock...
Why the cash paying model in optometry is still alive and well
Guest: J. Andy Corley, eyeBrain Medical The cash-paying model in optometry is alive and well. Is...
Looking for an associate or partner for your practice?
Looking for an associate or partner for your practice? On this episode, Gary offers tips on how to...
5 best hiring and firing tips
This week, Gary offers up the 5 best hiring and firing tips. Be sure you are bringing on and...
How to easily trim costs for better profit
Want to learn how to trim costs? Listen to this episode of the Power Hour. Listen to the Show...
Back to School Marketing
It's that time of year again...back to school. If you haven't already ramped up your marketing,...
What are the top 5 questions ODs have for practice management consultants?
Although ODs have different practices, their concerns are similar. This week, find out the top 5...
60 Seconds to Power your Practice
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host