The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
5 Ways to Increase Patient Communication
It might seem elementary, but being able to communicate effectively to your patients may be the...
Simple technique increases eyeglass sales by 32%
What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?...
I purchased a practice…now what?
You bought a practice. Now what? Tune into this week's Power Hour to find out what changes to make...
When it comes to Buying a Practice, Trust is Not Enough
Considering buying a practice? Tune in to this week's Power Hour to know how to avoid buying the...
Dangers of Discounting and Incentives
If you have considered implementing discounts or incentives for your patients, think twice. They...
No Show – SECO Meeting
Date: Wednesday, February 20,...
8 Ways To Change Your Patient Base
Looking to attract a different kind of patient? Wanting to expand into boutique-or...
3 Steps To Become A Better Boss
Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the...
5 Reasons To Cross-Train Your Staff
If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person...
Are you worth waiting for?
Do you ever think about the person accompanying your patient to the office? Make a good...
8 questions to ask before planning advertising
If you're planning advertising for the year, be sure you answer these 8 questions first. As with...
Instead of talking about goals for 2019, let’s talk about why you missed 2018
Why did your practice miss the mark in 2018? This week, look back on what didn't work and why,...
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
A different perspective on how to buy new equipment
With the end of the year approaching, many of doctors buy that opto-toy they've always wanted....
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
How to hold a successful off-site meeting
Ever consider holding a staff meeting off-site? There are good reasons why should. Learn why and...
A new approach to problem solving – using only two words
Posed with common problems, like patients wait too long to see the doctor or patients complain...
What’s your plan for holiday bonuses, gifts, and spiffs?
It's that time of year again! Do you have a plan for employee bonuses? Do you give...
What to do NOW to make sure you close out a strong year
With just 6 weeks to go until 2019, what can you do to end the year strong? Listen to the Show...
Integrating Scleral Lenses into your Practice
Guest: Dr. Stephanie Woo Interested in integrating scleral contact lenses into your practice?...
When O.D.s say “I DO”
What happens when two ODs marry? And what if they work together? Or what about an OD and an office...
Landmines to avoid when opening a new practice
If you're thinking about opening your own practice, this next episode is one you don't want to...
Catch up with NECO President and CEO
Guest: Howard Purcell, President and CEO NECO Howard Purcell, OD, FAAO, president and CEO of New...
Discussion about Corporate Optometry
Guest: Maria Sampalis, OD Ever consider corporate optometry? Dr. Maria Sampalis, founder of...
If you had to do it all over again…would you choose optometry?
If you had to do it all over again...would you choose optometry? While you can't turn the clock...
Why the cash paying model in optometry is still alive and well
Guest: J. Andy Corley, eyeBrain Medical The cash-paying model in optometry is alive and well. Is...
Looking for an associate or partner for your practice?
Looking for an associate or partner for your practice? On this episode, Gary offers tips on how to...
5 best hiring and firing tips
This week, Gary offers up the 5 best hiring and firing tips. Be sure you are bringing on and...
How to easily trim costs for better profit
Want to learn how to trim costs? Listen to this episode of the Power Hour. Listen to the Show...
Back to School Marketing
It's that time of year again...back to school. If you haven't already ramped up your marketing,...
What are the top 5 questions ODs have for practice management consultants?
Although ODs have different practices, their concerns are similar. This week, find out the top 5...
Buyer Beware
Considering buying a practice? Do you know where the pitfalls lie? Caveat emptor or buyer beware....
Profiling staff personalities and putting them in the best roles
Guest: Dr. Laurie Sorrenson Ever wonder if Staffer A might be better at Job B? You might be right....
4 things you must to do to sell your practice
Do you know what 4 things every practice owner must do to sell a practice? All practice owners...
New ways to market your practice
Guest: Warren Modlin Want new ways to market your practice? Of course you do! Tune into the...
Get out your crystal ball to look into optometry’s future
Guest: Bart Foster Want to look into optometry's future? Bart Foster, managing director at Sanitas...
Travis Rush, founder and CEO of Sightbox, joins the Power Hour
Travis Rush, founder and CEO of Sightbox , talks about entrepreneurship, online contact lens...
What are the top business books for ODs?
We're close to the midway point of the year. It's a great time to refresh your thinking. Gary...
How long wait times affect the practice
Do you know how long patient wait times can affect your practice Find out how...and what you can...
What motivates your staff – and what doesn’t
Building on the previous show about staff meetings, this week Gary motivates you to figure out...
Strategies to energize your staff meetings and engage your staff
Your staff feeling blah? Your staff meetings not generating excitement? This week, Gary helps you...
Trunk Shows
Learn all about trunk shows! Find out why "trunk show" is a bad name, and discover how to have a...
Myopia Update
Guest: Dr. Thomas Aller Step right up this week for an update on myopia from Dr. Thomas Aller....
Q1 is over…time for a Q2 reboot!
It's April...time to close the books on Q1. Look back at your Q1 data to better forecast 2018 and...
Contact lenses, the FTC, and optometry
Contact lenses, the FTC, and optometry...what do you need to know?The deadline to weigh in is fast...
What did you learn at Vision Expo last week?
Vision Expo was last week. As always, it was a great meeting with lots of classes & a lot...
Filmmaker sets sights on myopia
Filmmaker Jane Weiner has turned to myopia for inspiration. She talks with Gary this week about...
Myopia’s biggest meeting of the year
Vision by Design, THE country’s premier myopia meeting of the year is coming up fast. Joining the...
ARMD update
Join Jeffry Gerson, OD, FAAO on this week's show as he gets us up to the second on what's new in...
Top 5 things about optometry you LOVE to hate
It's Valentine's Day! Let's talk about what you love...to hate about optometry! Gary discusses the...
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host