The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
Would you consider no longer selling soft contact lenses at your practice?
One practice did, and we find out why and how it worked out. Nick Despotidis, OD, joins Gary to...
Why ODs should investigate biologics for dry eye
C. Randall Harrell, MD, is founder, chairman, and CEO of Regenerative Processing Plant, the...
9 ways to make your practice website look more professional
You can't build it, then forget it. Websites require content updates and maintenance. This week,...
Is it time to rebrand your practice?
Is it time to rebrand your practice? How do you know if it is? This week, Gary outlines 4 ways to...
Why consistency matters
If a restaurant consistently delivers food and customer experience the same way every time, why is...
Let’s talk holidays at the office
Get into the holiday spirit! It's the time of year for staff wanting time off around the holidays,...
9 practice management habits you need to break
Gary outlines 9 practice management habits you have to break—things you’re doing that you think...
Make a big year-end push
It's that time again....year end is staring us in the face. It's time to make the BIG PUSH to make...
An OD running for Congress!
Student advocacy leads to running for Congress. Meet Bimal Patel, OD, and learn how he will offer...
Art Epstein, OD, FAAO, returns to Power Hour
Art Epstein, OD, FAAO, joins Power Hour once again for a wide-ranging, no-holds barred...
An OD running for Congress!
This show has been rescheduled due to technical difficulties. We apologize for the inconvenience...
Replay – How to increase patient communication
It might seem elementary, but being able to communicate effectively to your patients may be the...
Tariffs on the world stage and optometry
Ripped from the headlines! David Friedfeld from ClearVision Optical discusses how tariffs are...
Why, when, and how to hire an associate
Gary digs into the details about bringing on an associate. You need to think about it BEFORE...
6 things you’re doing you should stop right away – and the last one is likely to shock you!
Tune in to find out more! Listen to the Show with iTunes Listen to the Show without iTunes Date:...
Dr. Richard Shuldiner discusses Low Vision
Dr. Richard Shuldiner is the Founder and President of The International Academy of Low...
The best frame board strategies you’re likely not using
After staff salaries, the optical may be one of the most expensive parts of your practice. Many...
Replay Podcast: Back to School Marketing
Listen to the replay of this widely listened to episode from August 15, 2018. It’s that time of...
How poor phone skills can torpedo your practice
The person who answers the phone at your practice is more important than you think. The voice on...
Top 5 challenges consultants see in private practices
Gary and his consultants have talked with many private-practice ODs and visited many practices....
A birds-eye view of optometry
Jim Thomas, editor of Optometric Management, joins Gary this week to discuss his favorite...
Myopia – The Great Debate
Topics to be discussed will include: • Axial length – is it really necessary? Why not watch for...
Why ODs shouldn’t be afraid to fail
This week, Gary discusses taking advantage of failing and why ODs shouldn't be afraid to fail....
No Show – June 19, 2019 – AOA Meeting
Wednesday: June 19,...
How to get better patient testimonials and what to do with them
Patient testimonials can work for your practice...but only if you use them to your advantage. Gary...
Dr. Elise Kramer helps you get started with Scleral Lenses
Scleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your...
5 minutes makes a difference!
In what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a...
Top Marketing Blunders that nearly all practices make
Looking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing...
Buying a practice vs. starting cold
Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a...
Avoid OD practice owner regrets
Find out how fear of failure and resistance to change can take a toll your practice. This week,...
What to know BEFORE buying new equipment
Guest Stephen Hamilton from Walman Instruments, in a previously recorded episode, gets you up to...
Working without a Script
Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound...
Power Practice Client Meeting – No Show this week
Date: Wednesday, April 10,...
5 Ways to Increase Patient Communication
It might seem elementary, but being able to communicate effectively to your patients may be the...
Simple technique increases eyeglass sales by 32%
What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?...
I purchased a practice…now what?
You bought a practice. Now what? Tune into this week's Power Hour to find out what changes to make...
When it comes to Buying a Practice, Trust is Not Enough
Considering buying a practice? Tune in to this week's Power Hour to know how to avoid buying the...
Dangers of Discounting and Incentives
If you have considered implementing discounts or incentives for your patients, think twice. They...
No Show – SECO Meeting
Date: Wednesday, February 20,...
8 Ways To Change Your Patient Base
Looking to attract a different kind of patient? Wanting to expand into boutique-or...
3 Steps To Become A Better Boss
Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the...
5 Reasons To Cross-Train Your Staff
If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person...
Are you worth waiting for?
Do you ever think about the person accompanying your patient to the office? Make a good...
8 questions to ask before planning advertising
If you're planning advertising for the year, be sure you answer these 8 questions first. As with...
Instead of talking about goals for 2019, let’s talk about why you missed 2018
Why did your practice miss the mark in 2018? This week, look back on what didn't work and why,...
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
A different perspective on how to buy new equipment
With the end of the year approaching, many of doctors buy that opto-toy they've always wanted....
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
How to hold a successful off-site meeting
Ever consider holding a staff meeting off-site? There are good reasons why should. Learn why and...
A new approach to problem solving – using only two words
Posed with common problems, like patients wait too long to see the doctor or patients complain...
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host