By Gary Gerber, OD, Chief Dream Officer, The Power Practice
Please read this before you spend another penny of your PPP money

Since time is of the essence and what I’m about to say may be advice that prevents your practice from going under, I’ll skip the typical article preamble about how the COVID pandemic has affected practices and what PPP stands for. If you’re reading this, you already know. Instead, this article is so urgent that if you have PPP money sitting in your bank account, it’s something you must read now.

Calibrate Your PPP Spending to Your Reopening Ramp-up