by Kaitlin Niland | Oct 16, 2025 | Power Hour
What makes a conference more than just a meeting? For over six decades, the Heart of America Eye Care Congress has been one of optometry’s most enduring traditions — bringing together thousands of professionals, students, and industry partners for education,...
by Kaitlin Niland | Oct 9, 2025 | Power Hour
Navigating managed vision care can be complex. Between reimbursements, benefits, and patient expectations, finding the balance between patient satisfaction and profitability is no small feat. But what if the key isn’t fighting the system, but understanding...
by Kaitlin Niland | Oct 1, 2025 | Power Hour
What happens when you walk the floor at Vision Expo West 2025 and have direct access to the people shaping the future of eye care? In Part Two of our Innovator Series from Las Vegas, host Eugene Shatsman sits down not only with senior executives but also their...
by Kaitlin Niland | Sep 25, 2025 | Power Hour
In this special edition of Power Hour recorded live at Vision Expo West, host Eugene Shatsman takes you behind the scenes of the VSP Vision Innovation Challenge, co-hosted by VSP Vision Global Innovation Center, The Vision Council, and MATTER, and first time...
by Kaitlin Niland | Sep 17, 2025 | Power Hour
Meet this week’s Power Hour guest, Dr. Evie Lawson — Founder and Owner of Eyes On You in downtown Seattle. In this episode, Dr. Lawson opens up her playbook for how a single-OD, tech-forward model turned ~10 patients/day into ~$1,200 per visit (up from ~$540) by...
by Kaitlin Niland | Sep 10, 2025 | Power Hour
What stories are shaping the future of optometry, and how do we know where the industry is headed? To answer that, we turned to someone with perhaps the broadest view in eyecare today: Anne M. Cooper, Editorial Director of Vision Monday and 20/20 Magazine. Anne...
