If a sales rep leaves behind a pen or post-it notes on Monday, and for whatever reason you start prescribing more of their drug on Tuesday, are you in violation of this new regulation? Are you required to keep track of how much the lunch with your contact lens rep costs and if you don’t, is there a penalty? What if the lunch was $9 vs. $20? What if that lunch is a buffet at your state meeting and during that meeting, you walk through an exhibit hall and pick up a pen. Is that a problem?
The Sunshine Act is addressed by two industry veterans from Alcon and Vistakon. Even if you do something as seemingly benign as attend an industry sponsored CE event, you should listen to this show to learn about this important new law.
Date: Wednesday, October 30, 2013