How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving your dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success, based on the experiences of two industry greats – Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your practice and boost patient outcomes.
One of the key challenges faced by many practices is transforming routine eye exams into dry eye consults, and then converting those consults into paying patients for elective procedures. Dr. Swatts and Dr. Karpecki reveal their techniques, showing how they have both achieved treatment adoption rates of over 80%. You’ll also gain immediate takeaways, such as how to elevate your patient conversations and build clinical protocols that support long-term success.
What sets this episode apart is its practical focus on creating systems that ensure consistent patient care. Dr. Swatts and Dr. Karpecki emphasize the importance of developing repeatable clinical protocols that streamline your practice and maximize both patient outcomes and profitability. From diagnostic tools to ongoing treatment, they outline a step-by-step process that can help your practice thrive.
This episode isn’t just about clinical insights; it’s a deep dive into the essential strategies needed to create a successful dry eye practice. From discussing common mistakes to providing expert tips on patient retention and growth, this conversation is packed with value for anyone looking to excel in dry eye care. If you’re serious about taking your practice to the next level, this is an episode you can’t afford to miss.
Key Takeaways
- Transform Routine Exams into Dry Eye Consults: Learn how to convert everyday patient visits into dry eye consultations and elective procedures.
- Boost Treatment Adoption Rates: Discover how Dr. Swatts and Dr. Karpecki maintain treatment adoption rates above 80%.
- Master Patient Conversations: Get real-world scripts and techniques for patient consultations that drive results.
- Avoid Common Mistakes: Explore the most frequent mistakes practices make and how to avoid them.
- Actionable Growth Strategies: Understand the essential strategies for scaling and growing dry eye practices.
This program is presented in partnership with BlephEx, the creators of OptiVize – a groundbreaking solution for dry eye disease. While you won’t hear any commercials during the show, BlephEx is transforming eye care with a guaranteed cure for dry eye through the revolutionary REVVE Treatment Protocol. Learn more at https://www.blephex.com/optivize
In this episode:
- 00:00 Introduction
- 03:00 The evolution of dry eye
- 08:00 How to turn routine exams into consults
- 15:00 Improving treatment adoption
- 25:00 Incorporating IPL, RF, and cash-pay procedures into your practice
- 35:00 Realigning patient expectations with treatment outcomes
- 42:00 Strategies for expanding your dry eye practice & long-term patient care
Contact Information
Connect with Dr. Shane Swatts:
Dr. Shane Swatts grew up in Princeton, WV and studied Pharmacology and Toxicology at West Virginia University prior to receiving his doctorate degree from the Pennsylvania College of Optometry at Salus University.
Dr. Swatts’ services focus primarily on the advanced treatment of ocular surface disease and facial wellness aesthetics using medical treatments, medications, medical aesthetic treatments, nutritional therapies as well as revolutionary FDA approved, natural treatments including Optilight IPL therapy.
Dr. Swatts received the Inside Business ‘Entrepreneurial Excellence Award’ in 2011 and is regularly featured in numerous national publications relating to eyecare and Dry Eye Disease.
Website: https://www.evea2020.com/
LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/
Connect with Dr. Paul Karpecki:
Dr. Karpecki is the Director of Cornea Services and the Advanced OSD Clinic at the Kentucky Eye Institute and Gaddie Eye Centers. He currently serves as the Chief Clinical Editor for Review of Optometry, the most read journal in the profession.
With over 20 years’ experience running some of the largest dry eye clinics in the United States, Dr. Karpecki is a leader and pioneer in this dedicated area of optometry.
He is a noted educator and author, having delivered over 1000 lectures and authored over 1000 papers on Dry Eye Disease.
Website: https://kyeye.com/
Connect with Eugene Shatsman:
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman