You don’t need more patients — you need more from each visit.
That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door.
In this episode of Power Hour, Dr. Davison shares exactly how she built that system —from the pre-visit opt-in model that’s increasing screening acceptance, to the standalone dry eye center that made billing easier and patient comprehension stronger.
Dr. Davison’s approach flips the script on traditional practice growth. Instead of cramming the schedule with back-to-back patients, she restructured her workflow to focus on fewer appointments with higher value, and patients are happily opting in.
One of her biggest breakthroughs? A fully digital pre-visit experience that lets patients choose optional services before they even walk in the door — from fundus photography and dry eye screening to a unique anti-aging bundle that’s become a breakout success. By offering clear bundles and prices upfront, patients feel empowered to choose services that matter to them, which leads to stronger uptake, and less billing confusion. Her practice regularly sees 60–90% opt-in rates on screening bundles, even before the doctor enters the room.
And that’s just the beginning.
Dr. Davison also shares why she separated her dry eye services into a standalone center — a move that boosted treatment acceptance and simplified insurance workflows. This isn’t just a business strategy, it’s a mindset shift. If you’re a practice owner tired of chasing volume and ready to increase revenue per patient, this episode is for you.
This episode is proudly sponsored by
Orasis Pharmaceuticals
“At Orasis Pharmaceuticals, we aim to capture not only what we see, but how we see the world. Through insight and understanding, we provide solutions that empower patients to live their best lives by enabling eye care professionals to do what they do, better.”
Key Takeaways
- Opt-in Efficiency: How pre-visit paperwork and bundled screenings are increasing revenue without extra chair time.
- Standalone Success: Why separating dry eye care into a different setting improved patient comprehension and billing clarity.
- Anti-Aging Bundle: A surprising service patients want—and how Dr. Davison built it into a revenue-driving package.
- Work Smarter, Not Harder: How seeing 14–15 patients per day can outperform the 25-a-day model.
- Tech-Enabled Growth: How her proprietary software improves pricing accuracy, reduces staff burnout, and speeds up care.
In This Episode
- 00:00 – Introduction
- 01:33 – The Decision to Relocate & Rebrand During COVID
- 04:56 – Boutique Setup, Tech Stack & Staff Efficiency
- 10:56 – Screening Bundles, Virtual Paperwork & Front-Loaded Value
- 13:57 – The Anti-Aging Package
- 20:36 – High Opt-In Rates & Setting Guardrails for Patient Expectations
- 26:14 – Standalone Dry Eye Center Strategy + Patient Flow
- 32:11 – Pricing Transparency & Treatment Acceptance Rates
- 39:46 – Patient Experience as the New Differentiator
- 44:21 – Final Thoughts on Innovation, Efficiency & Mindset
Contact Information
Connect with Dr. Janelle Davison
Dr. Janelle Davison, OD, is the founder of Brilliant Eyes Vision Center and Brilliant Eyes Dry Eye Center in Georgia. A graduate of Pennsylvania College of Optometry, she has over 19 years of clinical experience and is nationally recognized for her work in ocular surface disease and practice innovation.
Dr. Davison is also the founder of S.C.O.R.E., a nonprofit supporting minority women in optometry, and is a Key Opinion Leader for several industry-leading brands. Her work has been featured by Women in Optometry, Optometric Management, and Modern Optometry for her focus on lean care delivery, patient education, and revenue optimization.
LinkedIn: https://www.linkedin.com/in/dr-janelle-davison-028aa824/
Website: https://brillianteyesvisioncenter.com/
Connect with Eugene Shatsman
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman