The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
Marketing your practice – get back to the basics
Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the...
Hiring a winning team – Part 2
Guest: Paul Ferraro, VP of Operations, The Power Practice Two weeks ago, the Vice President of...
Innovative – and mostly free – customer service improvement techniques
Tune in to this episode of the Power Hour when Gary invites listeners to share their most “off the...
Hiring Smart
Guest: Paul Ferraro, VP of Operations, The Power Practice Harvard Business Review estimates...
Are optometrists happy?
Guest: Dr. Bethany Fishbein We surveyed ODs to find out! Learn which ODs are the happiest, what...
How to empower your staff
Continuing and building on last weeks’ episode on how to elevate your customer service, Gary...
United Airlines and your practice
What can optometrists learn from the latest United Airlines customer service debacle? A LOT! ...
5 Unique Ways to Cut Expenses in Your Practice
There’s more to cutting costs than squeezing your sales reps for better deals. Gary discusses his...
A new approach to office meetings
Do you look forward to office meetings, or do you dread them and then ultimately cancel them? ...
Why optometry as we know it is doomed – and why that’s a good thing
Decreasing revenues with increasing expenses and regulations, online eyeglass selling, “generic”...
Myopia Control on the Next Power Hour
Vision by Design, the country’s best meeting on myopia control is right around the corner. Get a...
A quarter diopter of prism? Really?
Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work...
Mike Hundert, CEO & COO of De Rigo Rem talks about the Essilor-Luxottica merger
Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and...
Bring the outside inside
On last week's show, Gary talked about successful strategies to externally market your practice. ...
External Marketing on the Power Hour!
Gary rolls up his sleeves and gets into a discussion about some innovative external marketing...
The President of HOYA Vision Care talks about the Essilor/Luxottica Merger
Guest: Barney Dougher, President of HOYA Vision Care, Americas Barney Dougher, President of HOYA...
Total Recall on the Power Hour
You’ve worked really hard to get patients to come into your practice. Are you working as hard to...
Too many frames or not enough?
Inventory is a major expense for a practice yet one that rarely gets any attention beyond –...
After you hire staff, then what?
On a recent Power Hour episode, Gary shared strategies for hiring a great team. But what...
Essilor-Luxottica discussion on the Power Hour
Guest: Dr. Howard Purcell Reuters news and other historically reliable news sources recently...
Should associate doctors be paid as independent contractors?
A recent landmark court case for a New York Yoga Studio may have far reaching consequences on how...
How to hire great staff!
On the first Power Hour of the year, Gary talks about starting at step one of practice team...
Gary talks about how to use presentations to build your practice – Part 2
On the Oct 26th episode, Gary discussed “Part 1” about how to use public speaking to grow your...
Optical Women’s Association President on the Power Hour!
The Power Hour welcomes Maureen Cavanagh on this episode. A 24 year industry veteran, Maureen...
VSP Execs on the Power Hour!
VSP's Global Board Chair Dan Mannen, O.D., F.A.A.O., and VSP Vision Care President Kate...
CooperVision President, Jerry Warner, on the Power Hour!
Join Jerry as he talks about big picture changes in optometry such as selling models, online...
Back to basics: Gary’s top five things practices must do to succeed
If you could do five – and only five – things to build your practice, what would they be? On this...
Mark Jacquot, OD, Luxottica’s VP and Clinical Director, Vision Care Operations
Dr. Mark Jacquot, Luxottica’s VP and Clinical Director, Vision Care Operations is the guest on...
ClearVision Optical President on Power Hour
David Friedfeld is back on the air to share his thoughts about everything from what the optical of...
Using public speaking to build your practice – for free
Having given more than 1,000 presentations to audience sizes of 2 to 2,000, Gary taps into his...
Are opticians doing eye exams with iPhones? Smart Vision Labs returns for an update
By using new technology, more opticians are now able to offer auto-refraction to patients. Some...
New thoughts on delegating
Listen to Gary on this episode of the Power Hour where he shares some of his unique perspectives...
How to use public relations to build your practice
In addition to conventional marketing, properly used, public relations can be a huge benefit to...
What would you do if you could never see another new patient or raise your fees?
Your state law changed to say you could never see another new patient or raise your fees? Listen...
How did a consultant help YOUR practice?
Listen to this episode of Power Hour when we take your calls to discuss specifically how using a...
Listen to this episode BEFORE you sign your next lease!
Your practice rent is one of the largest ongoing expenses your practice has. Learn from real...
What you must do before you open your next practice
Dr. Cheryl Engels, Senior Consultant from the Power Practice is our guest this week. Dr. Engels...
George Martin from the NY Giants talks about concussions
Guest: Dr. Don Teig, George Martin Most of us know George Martin as No. 75 of the New York...
Billing and coding compliance and outsourcing – is it a good fit for your practice?
Guest: Rob Marcella, CSEye It’s easy to get bogged down in the regulations around security...
Billing and coding update with Alan Homestead, OD
Guest: Alan Homestead, OD Alan Homestead, OD is the guest on this informative episode. Get the...
Gary talks about, “If I’d only known then . . .”
It might be an old saying, but it certainly applies to any OD trying to manage their practice. ...
Nutritional Update
Dr. Edward Paul gets us up-to-date on how OD’s can integrate nutrition into their practices. ...
Advertising the way the big guys do it
Guest: Tarik Sedky Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline,...
EyeMed President
Guest: Lukas Ruecker and Dr. John Lahr Lukas Ruecker, president of EyeMed and Dr. John Lahr, VP of...
Office design tips on the Power Hour
Guest: Architect Joost Bende Architect Joost Bende is our guest this episode of the Power Hour. ...
Keratoconus experts on the Power Hour
Guest: Drs. Andrew Morgenstern and Barry Eiden Drs. Barry Eiden and Andrew Morgenstern join the...
Scleral Lenses on the Power Hour
Guest: Drs. Tom Arnold and Nathan Schramm Drs. Tom Arnold and Nathan Schramm are fitting a lot of...
Prescribing contact lenses outside the United States
Guest: Dr. Jason Nichols Jason Nichols, OD, MPH, PhD, FAAO, shares his thoughts and data about how...
Mid term report card on the Power Hour
Guest: Dr. Gary Gerber Gary walks through the most important “mid year” metrics to examine as we...
Contact Lens Update
Guest: Peter Menziuso and Dr. Millicent L. Knight Johnson & Johnson Vision Care President...
60 Seconds to Power your Practice
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host