Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone? 

In this live episode from Vision Expo East 2025, host Eugene Shatsman is joined once again by Daniel Rostenne, Founder & CEO of EyeCarePro, to unpack the very tools, strategies, and automations that are redefining how modern practices attract, convert, and retain patients. Their last conversation sparked buzz across the industry, so we brought Daniel back for a second round of what listeners are calling “Golden Elevator Nuggets.” 

Here’s a surprising truth: practices using real-time scheduling data to adjust their Google Ads spend are cutting ad budgets by 35% — while increasing new patient bookings. And yet, nearly 70% of practices still mishandle phone calls. Every missed call, every long hold time, every unclear answer are missed opportunities and revenue leaks. 

Daniel explains how practices can use simple workflow tweaks and automation to stop leaving money on the table. Whether it’s teaching front desk teams to triage smarter or letting AI answer common questions after hours, the goal is clear: free up your team to focus on high-value patient interactions. 

Plus, we tackle one of the most overlooked blind spots: online scheduling. Practices assume it’s working — but when patients aren’t converting, the issue often lies in messaging, design, or appointment visibility. Daniel shares how to fix that, and why most systems are underperforming. 

Patient acquisition isn’t just about getting found online — it’s about what happens after the click. This episode shows you how to make the most of every interaction, every touchpoint, and every system in your practice. If you’re a practice owner looking to improve patient flow, increase efficiency, and finally get your digital strategy working the way it should, these are the tools and mindset shifts that make it happen. 

It’s not about chasing every trend — it’s about building a smarter practice that grows by design.

This episode was recorded live in the CareCredit booth at Vision Expo East 2025 and is proudly sponsored by CareCredit, a company committed to helping eye care practices grow by helping make their service offerings easier for patients to afford. You’ll also hear a real-world testimonial from a practice owner using CareCredit to boost revenue per patient.