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The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider

by Katherine Daymond | Apr 16, 2025 | Power Hour

Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.  In this episode of The Power Hour, Dr. Hider joins Eugene Shatsman to break down how every piece of...

Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself

by Kaitlin Niland | Apr 9, 2025 | Power Hour

This isn’t a clinical episode, it’s a human one.  Kenneth Hines, known online as Professor Hines, is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor...

Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care

by Katherine Daymond | Apr 1, 2025 | Power Hour

Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience.  In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi —...

Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne

by Kaitlin Niland | Mar 26, 2025 | Power Hour

Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone?  In this live episode from Vision Expo East 2025, host Eugene Shatsman is joined once again...

AOA’s Latest Battle For Optometry: What’s Changing & What’s at Risk

by Kaitlin Niland | Mar 19, 2025 | Power Hour

Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would...

4 Industry Leaders, 4 Big Ideas: What’s Next for Your Optometry Practice?

by Kaitlin Niland | Mar 12, 2025 | Power Hour

Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we’ve got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to...
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