by Kaitlin Niland | Jan 16, 2026 | Power Hour
Going from one location to two sounds exciting… until it’s not. The truth is, scaling a practice brings on a completely different level of complexity than just more patients or an increase in revenue; it’s new operational pressure points, and a whole new set of...
by Kaitlin Niland | Jan 9, 2026 | Power Hour
If your optical felt different in 2025, you weren’t imagining it. Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn’t temporary, so the Power Hour...
by Kaitlin Niland | Jan 2, 2026 | Power Hour
2025 was a turbulent year for many optometry practices. Consumer confidence dipped. Exam-only visits increased. Patient capture rates declined. Staffing remained a persistent issue. As practices head into 2026, many are looking for new technology, new services, or...
by Kaitlin Niland | Dec 19, 2025 | Power Hour
Buying new equipment is rarely the hard part. Making it work—clinically, operationally, and financially—is where most practices struggle. A Problem Most Practices Recognize Many practices invest in advanced technology with good intentions—better care, differentiation,...
by Kaitlin Niland | Dec 9, 2025 | Power Hour
uWhen close rates stall around 30–40%, most teams blame price. What if the real issue is what happens after the appointment? Myopia management is no longer “up-and-coming.” It’s here, and it’s big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO...
by Kaitlin Niland | Dec 4, 2025 | Power Hour
What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to explore a practice...
