Blog

Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.

Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.

Two Blind Brothers sit down with Eugene Shatsman to share the story behind the brand that’s raised millions for blindness research — while challenging how we think about disability, storytelling, and human connection.

Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Director of Sales at Adit.

The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake: 6 Metrics That Separate Top Performers from the Rest (And How to Use Them)

That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door.

Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.

Practice Efficiency: As staffing shortages, rising costs, and operational headaches put pressure on practices, smart innovations are reshaping how optometry works.

The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions. What does it take to create an unforgettable patient experience, one so powerful it sparks word-of-mouth referrals and loyalty that no discount or promotion can buy?

The Profit-Driving Tech Strategy: Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.