Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Mental Fitness: The Missing Link in Your Practice’s Growth
Discover how mindset and Positive Intelligence can reduce burnout, improve leadership, and help your practice thrive with guest Natalie Siston.
Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy
Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.
Inside the EHR Black Box: What’s Helping, What’s Hurting, and What’s Next for Optometric Tech
Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.
Vision Beyond Sight: How the Two Blind Brothers Turned a Diagnosis into a Mission of Hope and Impact
Two Blind Brothers sit down with Eugene Shatsman to share the story behind the brand that’s raised millions for blindness research — while challenging how we think about disability, storytelling, and human connection.
Tech-Enabled Practice Growth: AI, Automation & the Future of Patient Experience with Altris and Adit
Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Director of Sales at Adit.
Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake
The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake: 6 Metrics That Separate Top Performers from the Rest (And How to Use Them)
Seeing Fewer Patients and Earning More: Inside a Smarter Optometry Workflow with Dr. Janelle Davison
That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door.
Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy
Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.
Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem
Practice Efficiency: As staffing shortages, rising costs, and operational headaches put pressure on practices, smart innovations are reshaping how optometry works.
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interaction
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions. What does it take to create an unforgettable patient experience, one so powerful it sparks word-of-mouth referrals and loyalty that no discount or promotion can buy?