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Articles, Interviews and Information to Help You Become a Better Practice Leader
The Science of Persuasion in Your Optical: Using Psychology to Drive Sales
If you’re looking for an edge in your optical, consider the words your opticians use every day. ...
Words that Sell: How to Maximize Your Marketing Impact
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National...
From Friends to Business Partners Dr. Charlene Henderson
Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice...
Optometry’s Class of 2023! Who are they, and what are they looking for?
Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking...
Things to do TODAY to get patients in your chair tomorrow
Bethany talks about simple marketing strategies to attract new patients to your practice. May 17,...
Bethany’s Guest Appearance on 20/20 Money Podcast: How Tiny Improvements Lead to Big Success
Discover how stepping outside conventional boundaries can transform your practice into a thriving...
The Power of Nature: Business Outside
Join Dr. Bethany with Bart Foster, Founder of BusinessOutside, and Managing Director of Sanitas...
The Great Game of Business and its Impact on Optometry Practice
Welcome to Today's episode where we discuss the Great Game of Business and how it can impact an...
A 5 Day Staff Meeting… in Kenya?
As a team, it's essential to prioritize team building and developing a strong culture. One of the...
The Review Revolution: Unleashing the Power of Online Reviews
In this episode, we explore the Power of Online Reviews and how they have revolutionized the way...