Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake
The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake: 6 Metrics That Separate Top Performers from the Rest (And How to Use Them)
Seeing Fewer Patients and Earning More: Inside a Smarter Optometry Workflow with Dr. Janelle Davison
That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door.
Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy
Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.
Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem
Practice Efficiency: As staffing shortages, rising costs, and operational headaches put pressure on practices, smart innovations are reshaping how optometry works.
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interaction
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions. What does it take to create an unforgettable patient experience, one so powerful it sparks word-of-mouth referrals and loyalty that no discount or promotion can buy?
The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider
The Profit-Driving Tech Strategy: Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.
Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care. Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience.
Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?
AOA’s Latest Battle For Optometry: What’s Changing & What’s at Risk
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AOA) didn’t exist — what would optometry look like today?