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A Different Way to Think About Equipment
This episode walks through a more disciplined approach to technology adoption—one grounded in real-world optometric practice.
Dr. Brujic shares how a simple patient interaction around dry eye reshaped his thinking and led to earlier identification, better patient education, and stronger trust before purchasing decisions are made.

Myopia management is no longer “up-and-coming.” It’s here, and it’s big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as untapped opportunity, and the uncomfortable reality behind it: even though a large share of optometrists say they offer myopia management, only ~4–5% of eligible kids are actually receiving treatment.

What happens when an OD slashes her staff, simplifies everything, and works fewer hours? For Dr. Lauretta Justin, the result was a 30% profit increase, 20% more cash flow, and a calmer, more connected practice. In this Power Hour episode, she breaks down the mindset shift and system overhaul that made it possible.

Real improvement in a practice doesn’t always come from new tools—it often starts with how you train your mind to notice what’s good. Allegra Cohen joins Eugene Shatsman to share how small moments of joy and simple mindset shifts can strengthen leadership, support your team, and improve patient interactions. Learn practical techniques to reset your focus and lead with more clarity and presence.

What does it take to build a practice that reflects your passion — and delivers $4,000 per visit?

This week on Power Hour, Eugene Shatsman sits down with Dr. Stephanie Woo, Founder of the Contact Lens Institute of Nevada and Woo University, to share how she built a specialty-only clinic from scratch, created a 100+ doctor referral network, and turned her vision for patient-centered care into a thriving, purpose-driven business model.

What separates the practices that are growing in 2025 from those falling behind?

This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every practice owner should hear.

In this groundbreaking episode of Power Hour, Eugene Shatsman sits down with Abhi Bhattacharya to do something never before attempted on the show — build a fully functional AI voice agent live from scratch.

The Nerdy Optometrist: Technology, Entrepreneurship, and the Next Era of Eye Care with Dr. Ukti Vora

For over six decades, the Heart of America Eye Care Congress has been one of optometry’s most enduring traditions — bringing together thousands of professionals, students, and industry partners for education, innovation, and community.

Between reimbursements, benefits, and patient expectations, finding the balance between patient satisfaction and profitability is no small feat. But what if the key isn’t fighting the system, but understanding lesser-known opportunities that exist within managed care?