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Bringing Aesthetics into Optometry: Dr. Chelsea Kesty on Lasers, Toxins & the $10K Patient Opportunity

by Katherine Daymond | Jul 16, 2025 | Power Hour

Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how...

How Pursuing Passions Outside Optometry Can Grow the Value of Your Practice, with Dr. Gary Gerber

by Katherine Daymond | Jul 1, 2025 | Power Hour

What if scaling your optometry practice isn’t inside the exam lane, but outside it?  In this week’s episode of Power Hour, Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber, co-founder of Treehouse Eyes, seasoned consultant, and founder of the...

The ROI of Experience: How to Build Loyalty Through Memorable Patient Interaction

by Katherine Daymond | Apr 24, 2025 | Power Hour

What does it take to create an unforgettable patient experience; one so powerful it sparks word-of-mouth referrals and loyalty that no discount or promotion can buy? In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph...

The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider

by Katherine Daymond | Apr 16, 2025 | Power Hour

Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.  In this episode of The Power Hour, Dr. Hider joins Eugene Shatsman to break down how every piece of...

Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care

by Katherine Daymond | Apr 1, 2025 | Power Hour

Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience.  In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi —...
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