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Articles, Interviews and Information to Help You Become a Better Practice Leader
The $30 000 Recurring Revenue Strategy Every Doctor Should Understand | Membership Plans at Scale
The AI-driven patient journey: how timing, personalization, and better information improve outcomes in modern eye care.
The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes
The AI-driven patient journey: how timing, personalization, and better information improve outcomes in modern eye care.
The 187 Million Views YouTube Strategy Every Doctor Should Understand | Educating Patients at Scale
In this week’s Power Hour, Dr. Joseph Allen, Founder of Doctor Eye Health, breaks down how he built one of the largest eye care education platforms on YouTube, from zero experience in 2018 to a global audience today with over 1.3 million subscribers.
Quarterly Metric Review: What the Data Is Really Telling Practice Owners in 2026 | Dr. Jason Lake
Quarterly Metric Review: Exam demand down, price sensitivity up | Q1 insights and what the data is really telling practice owners in 2026, with Dr. Jason Lake and Eugene Shatsman.
Artificial Intelligence in Eye Care: What’s Real, What’s Overhyped & How to Evaluate It | Eugene Shatsman & Abed Sarhan
Artificial Intelligence in Eye Care: In this episode of Power Hour, host Eugene Shatsman sits down with Dr. Abdullah “Abed” Sarhan, CEO and Co-Founder of RetinaLogik, who has been working in deep learning and AI long before it became widely used.
Four Locations. Three Cold Starts. Launching an Alliance | Scaling a Practice & The Vision Behind View Optometry Alliance
In this episode of Power Hour, Eugene sits down with Dr. Tommy Lucas (President, VIEW Optometry) and Dr. Mary Kate Walters (CEO, VIEW Optometry), a husband-and-wife team who have built a four-location practice in Central Texas, including three cold starts that didn’t just survive, but ramped quickly.
High-Touch vs High-Volume | Two Doctors. Two Philosophies. Two Exceptional Paths to Practice Growth
High-Touch vs High-Volume: In this week’s episode of Power Hour, host Eugene Shatsman sits down with Dr. David Moore, President of Moore Eye Center, and Dr. Julia Zyrina, Founder of Pine Vision Care, two doctors who are both building exceptional practices, but in fundamentally different ways.
3 Game-Changing Optometry Innovations That Can 10X Your Practice Revenue | Innovators Edition
Every year at Vision Expo, companies make massive promises about the “future of optometry.”
But as a practice owner, you don’t need more hype; you need solutions that are real, scalable, and useful.
In this special Innovators Edition of the Power Hour recorded live at Vision Expo, Eugene Shatsman sits down with three executives attacking the future of the profession from three completely different angles: surgical business models, patient-centric retail, and all-in-one operational technology.
$4.8M Stolen by a Trusted Employee | How Fraud Could Happen in Your Practice & What to Look For | The Power Practice
$4.8M Stolen by a Trusted Employee: Protecting a business means being willing to ask uncomfortable questions, review systems regularly, and accept that even well-run organizations are not immune to risk. That mindset shift (from assuming everything is fine to actively verifying systems) may be one of the most valuable takeaways from the entire conversation.
Owner Burnout and Frustration? How to Reset, Rebuild & Prevent It from Happening Again | The Power Practice
Owner Burnout and Frustration in Optometry: In this episode of Power Hour, host Eugene Shatsman sits down with Allison Kraemer (VP of Client Services, The Power Practice) & Dr. Brian Spittle (Peer Engagement, The Power Practice) to talk openly about the real version of burnout in private practice; the kind that doesn’t just affect the owner, but quietly spreads through the entire organization.