Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Evidence-Based Hiring in Optometry: How to Fix Staffing at the Root | Kati Lechner & Eugene Shatsman
Hiring in Optometry: Staffing is still the #1 issue in practices, but what if the sustainable fix isn’t another job post?
What if it’s understanding who you’re hiring (before you hire them) and knowing how to develop them once they’re on your team?
The Eyecare BOSS System: Build a Practice That Runs, Optimizes & Scales Without You
The Eyecare BOSS System (Business, Optimization and Scalability System) is a structured operating framework built specifically for independent optometry practices that want to grow without chaos.
AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry
AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry
The economics of practice ownership are evolving. Technology is accelerating. Legislative conversations are becoming more complex, and the expectations placed on doctors continue to shift.
The Framework to Scale Optometry Across 4 States: Cold Starts, Acquisitions & the Medical Model | Dr. Solomon Gould
People, Technology, and Strategy.
Three pillars that shaped how Dr. Solomon Gould built a scalable medical model, developed high-performing teams, and grew without sacrificing patient experience.
Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What’s Next for 2026
Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What’s Next for 2026
Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026
Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026
2025 wasn’t business as usual in optometry M&A.
Fewer buyers, more deal scrutiny, softer multiples, and a growing number of practice owners asking the same question: “Is my practice worth what I think it’s worth?”
Multi-Location Optometry Growth: Systems, Leadership Layers & Cold Start vs Acquisition
In this listener-requested episode of Power Hour, host Eugene Shatsman speaks with two people who actually built and scaled multiple practices: Dr. Susan Lake (Optometrist at Eyecare Specialties) and Kevin Whaley-Stefany (Business Consultant at Autograph Eye LLC).
Beating “I’ll Think About It”. Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman
If your optical felt different in 2025, you weren’t imagining it.
Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn’t temporary, so the Power Hour is not waiting it out, we’re getting proactive.
New Season, Proven Strategy – Gary Gerber and Eugene Shatsman talk about Must-Dos for 2026
Most Profitable Move for 2026: In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sustainability without adding complexity.
Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic
A Different Way to Think About Equipment
This episode walks through a more disciplined approach to technology adoption—one grounded in real-world optometric practice.
Dr. Brujic shares how a simple patient interaction around dry eye reshaped his thinking and led to earlier identification, better patient education, and stronger trust before purchasing decisions are made.