Guest: President, Andrea Dorigo

What can eyecare professionals possibly learn from a retailing giant like Brooks Brothers?  Well, given that its president, Andrea Dorigo is the former president of Luxottica, a lot! Andrea joins the show and talks about how practitioners can brand their practices, compete with online retailers, build a solid and unique culture that sticks and supports sales, merchandising and social media.  Listen to this fascinating and very helpful episode.

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Date: Wednesday, February 11, 2015