The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
Buyer Beware
Considering buying a practice? Do you know where the pitfalls lie? Caveat emptor or buyer beware....
Profiling staff personalities and putting them in the best roles
Guest: Dr. Laurie Sorrenson Ever wonder if Staffer A might be better at Job B? You might be right....
4 things you must to do to sell your practice
Do you know what 4 things every practice owner must do to sell a practice? All practice owners...
New ways to market your practice
Guest: Warren Modlin Want new ways to market your practice? Of course you do! Tune into the...
Get out your crystal ball to look into optometry’s future
Guest: Bart Foster Want to look into optometry's future? Bart Foster, managing director at Sanitas...
Travis Rush, founder and CEO of Sightbox, joins the Power Hour
Travis Rush, founder and CEO of Sightbox , talks about entrepreneurship, online contact lens...
What are the top business books for ODs?
We're close to the midway point of the year. It's a great time to refresh your thinking. Gary...
How long wait times affect the practice
Do you know how long patient wait times can affect your practice Find out how...and what you can...
What motivates your staff – and what doesn’t
Building on the previous show about staff meetings, this week Gary motivates you to figure out...
Strategies to energize your staff meetings and engage your staff
Your staff feeling blah? Your staff meetings not generating excitement? This week, Gary helps you...
Trunk Shows
Learn all about trunk shows! Find out why "trunk show" is a bad name, and discover how to have a...
Myopia Update
Guest: Dr. Thomas Aller Step right up this week for an update on myopia from Dr. Thomas Aller....
Q1 is over…time for a Q2 reboot!
It's April...time to close the books on Q1. Look back at your Q1 data to better forecast 2018 and...
Contact lenses, the FTC, and optometry
Contact lenses, the FTC, and optometry...what do you need to know?The deadline to weigh in is fast...
What did you learn at Vision Expo last week?
Vision Expo was last week. As always, it was a great meeting with lots of classes & a lot...
Filmmaker sets sights on myopia
Filmmaker Jane Weiner has turned to myopia for inspiration. She talks with Gary this week about...
Myopia’s biggest meeting of the year
Vision by Design, THE country’s premier myopia meeting of the year is coming up fast. Joining the...
ARMD update
Join Jeffry Gerson, OD, FAAO on this week's show as he gets us up to the second on what's new in...
Top 5 things about optometry you LOVE to hate
It's Valentine's Day! Let's talk about what you love...to hate about optometry! Gary discusses the...
How to get referrals from other doctors
With industry trends leading more doctors to provide specialty care (dry eyes, glaucoma, vision...
Setting goals to achieve your personal “why”
Why did you become an OD? Are you achieving your “why?” Gary discusses his own personal journey...
Nearly all doctors have worked for free
Yes, at one time or another, uncollected fees, or accounts receivables that languish over time,...
So much technology, so little . . .
Total votes: 190Time? Money?Cell phones, cars and TV’s aren’t the only thing changing at warp...
8 questions to ask before planning advertising
If you're planning advertising for the year, be sure you answer these 8 questions first. As with...
Can you work 3 days per week as an optometrist and be widely successful?
Can you succeed by seeing patients only 3 days a week? Dr. Nicholas Despotidis not only says yes,...
Instead of talking about goals for 2019, let’s talk about why you missed 2018
Why did your practice miss the mark in 2018? This week, look back on what didn't work and why,...
How to make sure your 2018 goals get done!
This time of the year, we all have the best intentions of improving our practices and personal...
Greatest Hits of 2017
On this last show of 2017, and as the Power Hour closes in on half a million downloads, Gary...
Why bother doing a residency?
With all the rapid changes going on in optometry, is a residency still necessary? 2015 graduate...
What happens when things go wrong
Try as we may, things still occasionally go awry in a practice. What you do after that happens...
Chair costs – what are they and do they matter?
What is often talked about, easy to calculate and rarely used? That would be "chair costs." This...
Color vision: Cure, band-aid, or other
Enchroma’s web site says their glasses, “ . . . open up a world of color for people with color...
But you don’t know MY staff!
Total votes: 145“My staff just doesn’t get it! It’s hopeless and training doesn’t work!”Sound...
The ONE Secret you need to build your practice
In what will probably be the shortest episode ever, Gary reveals the atomic powered tool the every...
Get the scoop behind frame design with John Varvatos Eyewear
How are frames designed? Get the inside scoop behind the design process of the John Varvatos...
Notable UK Optometrist, Brian Tompkins joins the Power Hour!
Listen to this episode for an entertaining discussion with Gary and Brian as they talk about the...
Friend or foe?
Managed vision care, telemedicine, online shopping for eyeglasses or contact lenses... are these...
Private Equity on the Power Hour
Private Equity is getting more and more involved in optometry. What is private equity, why are...
Training your optical team
During a staff training session you tell your optician, “When you sell AR lenses, say X.” We’ve...
Tattoos, purple hair, piercings and smokers – on the next Power Hour
You practice in an area that is very conservative. Your long time trusted, well known...
“Screenagers” on the Power Hour
Guest: Dr. Delaney Ruston We have all watched kids scroll through life, with their rapid-fire...
How to conduct pre-employment testing
Guest: Brad McCorkle, Local Eye Site and Alex Slater, Optimize Hire Years of scientific research...
The CDC on the Power Hour
The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as...
What is the future of optometry?
Five years ago the first Power Hour episode discussed the future of optometry. What's has and...
How the 80-20 rule can help your practice
It’s as constant and inescapable as gravity. Yet, most of us only focus on the downside of the...
Wearables are back!
While Google Glass “1.0” certainly had enough challenges that prevented it from becoming...
When is the right time to hire an associate?
What’s the secret number of dollars that should trigger you to start thinking, “I need help and...
Smart Vision Labs on the next episode of the Power Hour
Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs has...
A practice dedicated exclusively to myopia control?
Treehouse Eyes opened about a year ago. Founded by Dr. Gary Gerber and industry veteran Matt...
How to use video to promote your practice
Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can...
60 Seconds to Power your Practice
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host