The Power Hour Podcast
With Eugene Shatsman
Welcome to The Power Hour
The Optometry Podcast
The Power Hour
The Power Hour is Optometry’s longest-running show. With millions of listens, it’s a must-subscribe for optometric community members. The show regularly features content around industry news, innovation, growth strategies and leadership development. The show is backed by The Power Practice, a consulting and coaching powerhouse dedicated to supporting independent optometry. The Power Practice offers support for practice owners looking to grow financially, increase their free time, and gain confidence in their decision making.
Submit your industry questions, and our podcast host will address them directly during the show!
The Practice Profitability Plan
The Practice Profitability Plan leverages our experience, vantage points, and industry insights to help you uncover the biggest profit opportunities in your practice. By carefully analyzing your financial reports and utilizing our proprietary process, we can quickly review several impact points to drive greater impact to your practice.
Maximize your current efforts, unlock hidden profit potential, and implement the most impactful changes to boost your bottom line today!
How to get referrals from other doctors
With industry trends leading more doctors to provide specialty care (dry eyes, glaucoma, vision...
Setting goals to achieve your personal “why”
Why did you become an OD? Are you achieving your “why?” Gary discusses his own personal journey...
Nearly all doctors have worked for free
Yes, at one time or another, uncollected fees, or accounts receivables that languish over time,...
So much technology, so little . . .
Total votes: 190Time? Money?Cell phones, cars and TV’s aren’t the only thing changing at warp...
8 questions to ask before planning advertising
If you're planning advertising for the year, be sure you answer these 8 questions first. As with...
Can you work 3 days per week as an optometrist and be widely successful?
Can you succeed by seeing patients only 3 days a week? Dr. Nicholas Despotidis not only says yes,...
Instead of talking about goals for 2019, let’s talk about why you missed 2018
Why did your practice miss the mark in 2018? This week, look back on what didn't work and why,...
How to make sure your 2018 goals get done!
This time of the year, we all have the best intentions of improving our practices and personal...
Greatest Hits of 2017
On this last show of 2017, and as the Power Hour closes in on half a million downloads, Gary...
Why bother doing a residency?
With all the rapid changes going on in optometry, is a residency still necessary? 2015 graduate...
What happens when things go wrong
Try as we may, things still occasionally go awry in a practice. What you do after that happens...
Chair costs – what are they and do they matter?
What is often talked about, easy to calculate and rarely used? That would be "chair costs." This...
Color vision: Cure, band-aid, or other
Enchroma’s web site says their glasses, “ . . . open up a world of color for people with color...
But you don’t know MY staff!
Total votes: 145“My staff just doesn’t get it! It’s hopeless and training doesn’t work!”Sound...
The ONE Secret you need to build your practice
In what will probably be the shortest episode ever, Gary reveals the atomic powered tool the every...
Get the scoop behind frame design with John Varvatos Eyewear
How are frames designed? Get the inside scoop behind the design process of the John Varvatos...
Notable UK Optometrist, Brian Tompkins joins the Power Hour!
Listen to this episode for an entertaining discussion with Gary and Brian as they talk about the...
Friend or foe?
Managed vision care, telemedicine, online shopping for eyeglasses or contact lenses... are these...
Private Equity on the Power Hour
Private Equity is getting more and more involved in optometry. What is private equity, why are...
Training your optical team
During a staff training session you tell your optician, “When you sell AR lenses, say X.” We’ve...
Tattoos, purple hair, piercings and smokers – on the next Power Hour
You practice in an area that is very conservative. Your long time trusted, well known...
“Screenagers” on the Power Hour
Guest: Dr. Delaney Ruston We have all watched kids scroll through life, with their rapid-fire...
How to conduct pre-employment testing
Guest: Brad McCorkle, Local Eye Site and Alex Slater, Optimize Hire Years of scientific research...
The CDC on the Power Hour
The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as...
What is the future of optometry?
Five years ago the first Power Hour episode discussed the future of optometry. What's has and...
How the 80-20 rule can help your practice
It’s as constant and inescapable as gravity. Yet, most of us only focus on the downside of the...
Wearables are back!
While Google Glass “1.0” certainly had enough challenges that prevented it from becoming...
When is the right time to hire an associate?
What’s the secret number of dollars that should trigger you to start thinking, “I need help and...
Smart Vision Labs on the next episode of the Power Hour
Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs has...
A practice dedicated exclusively to myopia control?
Treehouse Eyes opened about a year ago. Founded by Dr. Gary Gerber and industry veteran Matt...
How to use video to promote your practice
Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can...
Marketing your practice – get back to the basics
Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the...
Hiring a winning team – Part 2
Guest: Paul Ferraro, VP of Operations, The Power Practice Two weeks ago, the Vice President of...
Innovative – and mostly free – customer service improvement techniques
Tune in to this episode of the Power Hour when Gary invites listeners to share their most “off the...
Hiring Smart
Guest: Paul Ferraro, VP of Operations, The Power Practice Harvard Business Review estimates...
Are optometrists happy?
Guest: Dr. Bethany Fishbein We surveyed ODs to find out! Learn which ODs are the happiest, what...
How to empower your staff
Continuing and building on last weeks’ episode on how to elevate your customer service, Gary...
United Airlines and your practice
What can optometrists learn from the latest United Airlines customer service debacle? A LOT! ...
5 Unique Ways to Cut Expenses in Your Practice
There’s more to cutting costs than squeezing your sales reps for better deals. Gary discusses his...
A new approach to office meetings
Do you look forward to office meetings, or do you dread them and then ultimately cancel them? ...
Why optometry as we know it is doomed – and why that’s a good thing
Decreasing revenues with increasing expenses and regulations, online eyeglass selling, “generic”...
Myopia Control on the Next Power Hour
Vision by Design, the country’s best meeting on myopia control is right around the corner. Get a...
A quarter diopter of prism? Really?
Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work...
Mike Hundert, CEO & COO of De Rigo Rem talks about the Essilor-Luxottica merger
Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and...
Bring the outside inside
On last week's show, Gary talked about successful strategies to externally market your practice. ...
External Marketing on the Power Hour!
Gary rolls up his sleeves and gets into a discussion about some innovative external marketing...
The President of HOYA Vision Care talks about the Essilor/Luxottica Merger
Guest: Barney Dougher, President of HOYA Vision Care, Americas Barney Dougher, President of HOYA...
Total Recall on the Power Hour
You’ve worked really hard to get patients to come into your practice. Are you working as hard to...
Too many frames or not enough?
Inventory is a major expense for a practice yet one that rarely gets any attention beyond –...
After you hire staff, then what?
On a recent Power Hour episode, Gary shared strategies for hiring a great team. But what...
"Self-improvement is the hallmark of true leadership. The richness of dialogue is where we find the opportunity and potential for growth. My commitment for the Power Hour is to curate conversations that are not only compelling but also profoundly transformative, aimed at fueling your journey towards self-enhancement."
Eugene Shatsman, Practice Marketing Strategist and Power Hour Show Host