Training your optical team

During a staff training session you tell your optician, “When you sell AR lenses, say X.” We’ve all tried training our staff this way, and whether “X” is effective or not, invariably we have trouble making it stick.  Is the problem “X” or the way we’re training and...

“Screenagers” on the Power Hour

Guest: Dr. Delaney Ruston We have all watched kids scroll through life, with their rapid-fire thumbs and a six-second attention span.  Physician and filmmaker Delaney Ruston saw that with her own kids and learned that the average kid spends 6.5 hours a day looking at...

How to conduct pre-employment testing

Guest: Brad McCorkle, Local Eye Site and Alex Slater, Optimize Hire Years of scientific research and intensive study of real-world applications have led to incredible breakthroughs in the way businesses large and small identify and hire top talent in their fields....

The CDC on the Power Hour

The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as a strategy to increase public awareness and promote healthy contact lens wear and care.  Jennifer Cope, MD, MPH from the CDC and  Joseph P. Shovlin, O.D., F.A.A.O., the...

What is the future of optometry?

Five years ago the first Power Hour episode discussed the future of optometry. What’s has and hasn’t come true since that show? The dialogue will probably surprise you! Listen to the Show with iTunes Listen to the Show without iTunes Date: Wednesday,...