Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie
12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie. Scaling a practice is never easy, especially when new growth often brings growing pains. But what if you could expand your practice, add associates, and increase profitability without losing momentum — or yourself — in the process?
ODs on Facebook: The Online Community Shaping the Future of Optometry with Dr. Alan Glazier
ODs on Facebook: With over 47,000 members, millions of annual comments, and hundreds of ODs engaging daily, it’s the largest and most influential optometry community online.
AOA Leaders Take on Vision Benefit Managers: Legislation, Advocacy, and the Future of Eye Care
AOA Leaders Take on Vision Benefit Managers: Legislation, Advocacy, and the Future of Eye Care. Vision Benefit Managers (VBMs) have quietly reshaped the economics and operations of optometry — controlling prices, influencing supply chains, and dictating patient access.
Mastering Myopia Management, How Top OD’s Convert and Retain More Patients
The Myopia Management Mindset: How Top ODs Convert and Retain More Patients. If you’ve ever felt like myopia management is more effort than it’s worth, you’re not alone.
How Should You Pay Your Doctors? Metric of the Quarter with Dr. Jason Lake
The Quarterly Roundup: Q2 Data That Could Change the Way You Run Your Practice, with Dr. Jason Lake. When you hear the phrase “quarterly performance review,” do you think of spreadsheets and confusion, or do you see an opportunity for growth in your practice?
The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo There’s no sugarcoating it: the data shows the eye care industry is facing headwinds.
Bringing Aesthetics into Optometry: Dr. Chelsea Kesty on Lasers, Toxins & the $10K Patient Opportunity
Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity.
Designing a Practice That Works for Your Life: Dr. Ruth Mannschreck on Systems, Culture & Freedom
What if you could cut your hours, increase your revenue, and finally reclaim your life, without sacrificing patient care or team performance?
How Pursuing Passions Outside Optometry Can Grow the Value of Your Practice, with Dr. Gary Gerber
AI is transforming eye care now. Learn how ODs are saving time, reducing burnout, and improving accuracy in 2025. Real tools, no hype — with top experts.
AI Is Changing the Way You Practice: What Every Optometrist Needs to Know in 2025
AI is transforming eye care now. Learn how ODs are saving time, reducing burnout, and improving accuracy in 2025. Real tools, no hype — with top experts.