Eugene Shatsman

As a leader in the industry and the host of our very own Power Hour: The Optometry Podcast, Eugene is known for his expertise in business strategy, consumer behavior, marketing, and leadership.

Eugene leverages his expertise as marketing strategist with many Power Practice clients through his role as Managing Partner at National Strategic Group. With a keen understanding of data, practice operations and best practices, Eugene helps practices develop results-driven marketing and growth strategies.

Additionally, Eugene is an impactful speaker and training resource for many leading industry associations including American Optometric Association, PERC, Opti-Port, and Refractive Surgery Alliance.

As the host of the Power Hour, Eugene curates diverse perspectives from leading experts to explore emerging trends, share valuable insights, and inspire actionable strategies for growth and innovation.

Committed to helping eye care practice owners continuously improve, Eugene is dedicated to implementing proven, consistent strategies that help businesses thrive in today’s competitive landscape. Focusing on driving results and making meaningful connections, Eugene seeks your feedback to help make the Power Hour Podcast an even better experience for you.

Episode ideas? Interview suggestions? Case studies?