Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Dangers of Discounting and Incentives
If you have considered implementing discounts or incentives for your patients, think twice. They...
No Show – SECO Meeting
Date: Wednesday, February 20, 2019
8 Ways To Change Your Patient Base
Looking to attract a different kind of patient? Wanting to expand into boutique-or...
3 Steps To Become A Better Boss
Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the...
5 Reasons To Cross-Train Your Staff
If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person...
Are you worth waiting for?
Do you ever think about the person accompanying your patient to the office? Make a good...
8 questions to ask before planning advertising
If you're planning advertising for the year, be sure you answer these 8 questions first. As with...
Instead of talking about goals for 2019, let’s talk about why you missed 2018
Why did your practice miss the mark in 2018? This week, look back on what didn't work and why,...
The Challenging Future of Optometry
Guest: Dr. Art Epstein On the last Power Hour of the year, Dr. Art Epstein weighs in on the...
A different perspective on how to buy new equipment
With the end of the year approaching, many of doctors buy that opto-toy they've always wanted....