Blog
Articles, Interviews and Information to Help You Become a Better Practice Leader
Turning Negative People into Positive Leaders: How Your Team’s Mood Impacts Your ROI
Finding the right people to help your practice grow is a challenging task. No matter how rigorous...
From Confusion to Conviction: Crafting Your Business Vision
The world of entrepreneurship is naturally confusing, especially in the rapidly changing and...
Visionary Branding: Elevate your practice to optimize your community’s quality of life
Get all eyes from your community on you! Uncover unique strategies to build brand awareness and...
The Power of Tough Decisions: Your Path to Success
Moving your career in the direction you need to reach your goals starts with being decisive and...
A Candid Conversation: Navigating Race and Equity in Optometry
How can the field of optometry break down barriers and promote equity while addressing the complex...
How to Maximize the Value of Your Optometry Practice
What steps can you take today to maximize your practice value in the future? For many of us, our...
US vs UK: A Behind the Scenes Comparison of the Optometric Profession
Ever wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an...
AI in Optometry: Give Your Practice an Edge by Accelerating the Inevitable
AI is here and can help your practice. Are you ready to take advantage of it? Join Bethany and...
AI, Dry Eye, and Tik-Tok? Today’s Eye Care Innovations in Action
What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai,...
From Crisis to Continuity: COVID’s Hidden Effects on Optometric Practices
Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and...