Eye care is brimming with innovation, but rarely does the industry collaborate on what’s inevitable – change. In this episode of Power Hour, host Eugene Shatsman is joined by John Walborn and Jeff Poe from Sanitas Advisors, two industry veterans, as they explore the dynamic changes shaping the future of eye care, from groundbreaking technologies to strategic business models that promise to redefine patient care.
What could boost your productivity, maximize the value of your work, improve patient care, and set your practice apart? Tune in to find out.
Sanitas Advisors runs the famous Innovation Summit – and John and Jeff give us behind the scenes insights on what’s driving the industry as well as opportunities pushing the eye care industry forward while keeping pace with the rapid technological advancements that are transforming patient care.
From AI diagnostics to revolutionary wearables, discover how even small, incremental innovations can transform patient care and revolutionize your practice. John and Jeff provide valuable insights into how these technologies can be implemented in a way that benefits both practitioners and patients, making the industry more efficient and effective.
Jeff and John also talk about accelerating the inevitable and bringing organizations forward to expand from a patient perspective. They discuss the implications of these changes not only for optometrists and ophthalmologists but also for patients, who stand to benefit from more personalized and efficient care.
Ready to use technology to supercharge your practice? This episode is your guide to staying ahead in the fast-paced world of eye care.
Key Takeaways:
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Change is Inevitable: Embrace the idea that change is a constant in the eye care industry, and those who adapt quickly will thrive.
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AI Integration in Eye Care: The integration of AI and advanced diagnostics in eye care can significantly enhance patient outcomes and practice efficiency.
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Wearable Technology Revolution: Wearable technology, such as AR/VR headsets, is poised to revolutionize the way eye health is monitored and managed, offering continuous, real-time data collection.
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Advancements in Contact Lens Technology: Innovations in contact lens technology, including those that provide long-term relief for conditions like myopia and presbyopia, are on the horizon and could dramatically change patient care.
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Staying Ahead with Innovation: The importance of staying ahead in the industry by adopting a forward-thinking approach to new technologies, ensuring that practices are not left behind in a rapidly evolving market.
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Strategic Implementation of Technology: Practical strategies for implementing new technologies in a way that maximizes benefits while minimizing risks, including participating in pilot programs and leveraging alliances for shared learning.
In this episode:
00:21.80 About Sanitas Advisors
01:52.05 Jeff and John before Sanitas Advisors
04:52.96 The Innovation Summit
10:30.99 Extreme innovations that the industry is facing
14:34.11 New technology and world’s biggest companies – is there space for ODs?
22:37.84 Examples of technology that offers shortcuts to ODs
26:51.52 Speeding up the optical side
31:50.60 The innovation of patient experience
36:53.86 How to avoid technology pitfalls
41:54.21 Trying something new? Give it a shot!
46:19.04 Leveraging innovation as an opportunity for your practice
Contact Information
Connect with Jeff Poe:
Jeff Poe, an outdoor enthusiast raised in the Colorado mountains, is a prominent business leader known for his commitment to innovation, integrity, and well-being. These core values shape his life and decision-making processes. Jeff is dedicated to making a positive impact and creating opportunities that empower both communities and individuals.
With over 25 years of experience in the hospital and physician practice management industry, Jeff has held executive leadership roles at HCA, US Oncology, and MEDNAX. For the last ten years, he has concentrated on eyecare, serving as CEO of Vision Care Specialists and as the founder, co-owner, and CEO of Vision Care Professional Services, both of which were recently acquired by MyEyeDr. His diverse experience across publicly traded, private equity-backed, and privately owned companies has equipped Jeff with the skills to lead teams and organizations in executing strategies, nurturing talent, and staying ahead of the competition.
Jeff holds an MBA from the Daniels College of Business at the University of Denver and completed his undergraduate studies at the University of Northern Colorado. Throughout his career, he has been active on numerous community and business boards. Now residing in Denver with his wife and two Havanese puppies, Jeff enjoys cycling, skiing, and cooking, and looks forward to traveling internationally again soon, especially as his two grown children embark on their professional journeys.
Website – https://www.sanitasadvisors.com/
LinkedIn – https://www.linkedin.com/in/jeff-poe-1155198/
Connect with John Walborn:
John Walborn is an entrepreneurial and customer-focused senior executive with a distinguished career marked by significant achievements in strategy, business development, sales, marketing, mergers and acquisitions, eCommerce, product and brand management, commercial execution, Six Sigma process thinking, and organizational leadership. He has held key leadership positions in marketing, strategy, and general management at General Electric and Essilor, where he most recently served as President of the Wholesale Ophthalmic Lens businesses for Essilor of America, the world’s largest spectacle lens company.
At Essilor, John spearheaded the growth strategy for the Americas, implementing several initiatives that resulted in a sales increase from $1.7 billion to $2.1 billion within three years. He played a crucial role in transitioning the company’s marketing approach from B2B to B2C and led the eCommerce strategy for Essilor International. Additionally, he acted as the CEO of a joint venture between two leading optical companies that provided products and services to independent eye care professionals.
John remains actively involved in various community and business boards. He resides in Dallas, TX, with his wife, and they have two grown children and a Labrador Retriever.
Website – https://www.sanitasadvisors.com/
LinkedIn – https://www.linkedin.com/in/johnwalborn/
Connect with Eugene Shatsman:
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman