If you’ve ever wondered how to make myopia management truly click in your practice, or how to turn it from a niche offering into a predictable, profitable driver of growth, this is the conversation you’ve been waiting for. 

In this Power Hour episode, host Eugene Shatsman brings together two of the most respected leaders in the field: Dr. Brianna Rhue and Dr. Thanh Mai. Collectively, their practices manage thousands of active myopia patients across multiple locations. They’ve guided countless other ODs to success, and they’re here to give you a play‑by‑play of what works, what doesn’t, and how to take your results to the next level. 

And here’s the twist: they don’t agree on everything. Which means you’re not just hearing a single perspective; you’re getting a dynamic, no‑fluff discussion that surfaces the most effective, field‑tested strategies from both sides of the table. 

Inside the Myopia Management Mindset 

This isn’t just about adding another specialty to your menu of services. The most successful myopia practices treat it like a high‑value, high‑impact core offering, and that shift starts in your head. Brianna and Thanh unpack exactly how to think about myopia management, so you stop second‑guessing and start leading every conversation with confidence. 

From Options to Outcomes 

One of the most powerful shifts you’ll hear in this episode: stop presenting “options” — start painting the “outcome.” Discover the words, scripts, and even the strategic silences that can take your close rate from a meager 5% to well over 90%. You’ll learn how to turn the exam room conversation into a natural “yes” without feeling salesy. 

Numbers You Can Bank On 

• What percentage of your patients could qualify for cash‑based myopia treatment (and why you’re likely underestimating it). 

• How to set your fees so they’re a no‑brainer for parents — while still profitable for your practice. 

• Why visit frequency matters — and the ideal schedule for patient monitoring and long‑term results. 

A Complete “Wish‑I’d‑Known” Moments

Between them, Brianna and Thanh speak about common mistakes practices make, and reveal how to turn those mistakes into processes that allow your myopia management program to run like clockwork for: 

• Scaling myopia management without overwhelming your team 

• Choosing the right mix of treatment modalities 

• Creating patient journeys that lead to better clinical results and stronger retention 

Myopia management isn’t just another service. It’s a life‑changing intervention that can reshape your clinical impact and your bottom line. With proven frameworks for scaling to hundreds of patients in treatment, streamlining operations so high‑touch care remains profitable, and building a reputation that attracts motivated, informed parents, this episode arms you with the insights to grow confidently and sustainably. 

• Scripts That Sell Without Selling: Learn how to reframe the myopia management conversation from “treatment options” to “expected outcomes.” 
• Proven Pricing Models That Remove Cost Objections: Discover how leading practices structure their fees to be highly profitable. 
• Closing Rates That Rival the Best in the Industry: Understand the difference between practices closing 5% of cases and those achieving 90%+ acceptance —and how to replicate their success. 
• Exam Room Processes That Build Trust: See how to combine clinical evidence, visual aids, and strategic pauses to build urgency and confidence in your recommendation. 
• Treatment Protocols That Deliver Measurable Outcomes: Get clarity on the most effective treatment modalities, how often to see patients, and how to track progress for maximum impact. 
• Scaling Beyond the First Dozen Cases: Learn the operational and mindset shifts that allow you to move from dabbling in myopia management to managing hundreds or thousands of cases across multiple locations. 

• 00:00 – Introduction 
• 02:06 – Meet Dr. Brianna Rhue & Dr. Thanh Mai: Their practice models & patient volumes 
• 05:46 – Why patients don’t know myopia management exists 
• 10:21 – How to identify ideal candidates in your patient base 
• 16:06 – Conversion rates: What’s possible and how to achieve them 
• 22:51 – Pricing models that work in the real world 
• 29:56 – Handling “high‑maintenance” patient concerns 
• 36:41 – Scripts, silences & structuring the perfect chair conversation 
• 44:11 – Overcoming objections without selling 
• 53:21 – Tools, technology & patient‑facing resources that drive success 
• 58:56 – Final takeaways for clinical and business growth 

Connect with Dr. Brianna Rhue

Dr. Brianna Rhue is a nationally recognized authority in myopia management and specialty contact lens care, practicing in South Florida. She earned her Doctor of Optometry degree from Nova Southeastern University and completed her residency at the Bascom Palmer Eye Institute. 

As a co-founder of Dr. Contact Lens and a partner at West Broward Eyecare Associates, Dr. Rhue has developed a reputation for integrating advanced orthokeratology, specialty lens modalities, and progressive care models into private practice. She is a frequent lecturer at major industry conferences, including Vision Expo West, and provides guidance to practitioners on implementing scalable, premium myopia management programs.  

Dr. Rhue is committed to advancing clinical excellence while helping practices optimize both patient outcomes and operational efficiency. 

LinkedIn: https://www.linkedin.com/in/briannarhue/  

Website: https://www.drcontactlens.com/  

Connect with Dr. Thanh Mai 

Dr. Thanh Mai is a leading expert in pediatric myopia management and specialty contact lens innovation, practicing in Southern California. A summa cum laude graduate of the Southern California College of Optometry, Dr. Mai has served as President of the Orange County Optometric Society and is currently the Vice President of Clinical Innovation for Treehouse Eyes, a national leader in myopia control services. 

 In his clinical role, Dr. Mai oversees treatment protocols for thousands of active myopia cases, employing evidence-based approaches including orthokeratology, soft multifocal lenses, and pharmaceutical therapies. He is a respected educator, speaker, and mentor, actively involved in training practitioners nationwide to deliver high-quality, patient-centered myopia management. 

His leadership continues to influence both the clinical standards and the strategic growth of myopia care across the industry. 

LinkedIn: https://www.linkedin.com/in/thanhmai2012/  

Website: https://www.eyeconsee.com/  

Connect with Eugene Shatsman:

Website – https://www.eugeneshatsman.com/

LinkedIn – https://www.linkedin.com/in/eugeneshatsman