In this special live episode of Power Hour, host Eugene Shatsman sits down with Daniel Rostenne, Founder and CEO of Eyecarepro to deliver an insightful conversation focused on uncovering the “golden nuggets” of marketing and technology for optometry practices. If you’re looking for practical tips you can implement immediately to boost your practice’s performance, this episode is for you. 

Recorded live in Las Vegas at Vision Expo West, Eugene and Daniel challenge each other to share impactful tips that you can apply right away to your practice. From the latest marketing strategies to key technology opportunities, they highlight 10-15 actionable insights every practice should pay attention to in today’s fast-paced world of AI, SEO, Google Ads, video content, and patient recall systems. 

With decades of combined experience working with thousands of practices, Eugene and Daniel’s approaches complement each other – Eugene focuses on data and testing-driven strategies, while Daniel’s emphasis is on leveraging cutting-edge technology. Together, they discuss tools that can drive patient engagement, increase conversions, and grow revenue. 

The episode also features compelling stats: 

• Google Reviews: Practices need 40+ reviews to be taken seriously. 57% of patients only look at reviews from the last month, and 76% of consumers trust a business more if it responds to negative reviews. 

• Online Scheduling: 60% of patients prefer booking appointments online, and 26% of online bookings happen after office hours. Practices with online schedulers can capture these patients, while others may miss them. 

• Google Reserve: Businesses using Google Reserve see a 20-30% increase in bookings. 70% of users booking through Google Reserve are first-time customers. 

• Video Content: Pages with video content see a 68.7% increase in conversions and 75.8% more phone calls. 

This episode is filled with real-world examples and data-driven insights to help your practice excel in a highly competitive market.